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Open AccessArticle

Relevance of Gastronomy in the Tourism of a World Heritage Site: The Case of Sucre (Bolivia)

1
Department of Applied Economics, Agrifood Campus of International Excellence, University of Cordoba, E-14002 Córdoba, Spain
2
Coordinator of the Doctorate in Business Management, Royal Mayor and Pontifical, University of San Francisco Xavier in Chuquisaca, Sucre, Bolivia
3
Department of Business Organization, Agrifood Campus of International Excellence, University of Cordoba, E-14002 Córdoba, Spain
*
Author to whom correspondence should be addressed.
Soc. Sci. 2019, 8(12), 319; https://doi.org/10.3390/socsci8120319
Received: 11 September 2019 / Revised: 12 November 2019 / Accepted: 19 November 2019 / Published: 20 November 2019
Recently, gastronomy has become one of the most important tourist attractions for cities as well as for rural areas. In this respect, tourists look for authenticity in the gastronomy heritage of these destinations, making it, thusly, a motivation for visiting the place. This research presents a segmentation of the tourists who visit Sucre (Bolivia), on the basis of a higher or lower interest in the gastronomy of the city. The results extracted from the research highlight the existence of three tourist segments with different attitudes regarding gastronomic experiences. Additionally, it notes the importance that a specific type of tourist places on discovering and better understanding the gastronomy of a city as part of its cultural heritage. View Full-Text
Keywords: gastronomic tourism; World Heritage; segmentation; perceived value; gastronomic attributes; Sucre; Bolivia gastronomic tourism; World Heritage; segmentation; perceived value; gastronomic attributes; Sucre; Bolivia
MDPI and ACS Style

Medina-Viruel, M.J.; Gomez Casero, G.; Fuentes Jiménez, P.A.; González Santa Cruz, F. Relevance of Gastronomy in the Tourism of a World Heritage Site: The Case of Sucre (Bolivia). Soc. Sci. 2019, 8, 319.

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