Next Article in Journal
Targeted Advertising for Women in Athenian Vase-Painting of the Fifth Century BCE
Previous Article in Journal
Australian Indigenous Art Innovation and Culturepreneurship in Practice: Insights for Cultural Tourism
Previous Article in Special Issue
Vibing with Blackness: Critical Considerations of Black Panther and Exceptional Black Positionings
Article Menu

Export Article

Open AccessArticle

Typographic Reification: Instantiations from the Lucy Lloyd Archive and Contemporary Typefaces from Southern Africa

Michaelis School of Fine Art, University of Cape Town, 31 Orange Street, Cape Town 8001, South Africa
Received: 15 January 2019 / Revised: 23 March 2019 / Accepted: 31 March 2019 / Published: 11 April 2019
(This article belongs to the Special Issue New Media Art and the South African Social)
  |  
PDF [3876 KB, uploaded 11 April 2019]
  |  

Abstract

This paper argues that we may read the images from the Lucy Lloyd archive of ancient Khoe and San symbols, drawings and pictograms in a special way that offers an intellectual seriousness to these collaborative picture-word creations that attempted to hold certain faunal and floral knowledge and descriptions from the South African landscape on the transcriber’s page. By foregrounding moments of textual innovation as is evident in the Lloyd archive, I make a case for what that I term ‘typographic reification’. This ‘reification’ is the fulcrum of the ancient drive of the indigenous people of Southern Africa (the Khoe and the San) to offer an excess beyond the translation of their world into a Roman alphabet (the given form) by linguists that came with this aim in mind. Contemporary advances in New Media technology allow this very element of typographic reification (observed in textual and graphic elements recorded on pages of sketchbooks and notebooks from the Lloyd archive) to be offered anew to an international public through the digital typefaces of the South African designer Jan Erasmus who similarly draws his natural environment into the very fabric of his creations. The parallels visible between the innovative methods of transcription and picture-word creations of Lloyd and her Khoe and San collaborators on the one hand, and the digital creation of Erasmus on the other, serve to amplify a conceptual agility that must be celebrated in the South African social imagination as an intellectual bridge between different spaces and times that is a contribution to African philology and a critical history of the text. View Full-Text
Keywords: Khoe-San; scripts; reification; text; South Africa; typography Khoe-San; scripts; reification; text; South Africa; typography
Figures

Figure 1

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
SciFeed

Share & Cite This Article

MDPI and ACS Style

Campbell, K. Typographic Reification: Instantiations from the Lucy Lloyd Archive and Contemporary Typefaces from Southern Africa. Arts 2019, 8, 51.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Arts EISSN 2076-0752 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top