Although ICHs and certain copyright-protected materials share some similarities as discussed above, it is not easy to directly use copyright to protect ICHs. However, it does not mean that copyright is useless. This section first explains why the existing Chinese Copyright Law cannot, in its current form, provide direct support for ICHs. It then shows how copyright rules can nonetheless play a useful role in the commercialisation of derivative works created that are inspired by, adapted or reinterpreted ICH elements.
3.1. Copyright Rules Not Directly Applicable to ICH Protection
This article argues that the Chinese Copyright Law cannot be directly used to protect ICHs, mainly for the following reasons:
First, the Chinese
ICH Law and the
Copyright Law adopt different approaches, despite some overlap in their broad economic rationales. To be specific, the
ICH Law prioritises and encourages the safeguarding of local cultures, whereas the
Copyright Law is designed to incentivise creations. As discussed in
Section 2, the objective of the
ICH Law is to inherit traditional culture and strengthen the preservation of ICHs. More importantly, the cultural meanings embodied in ICHs, the local communities’ everyday habits, practices and modes of communication, etc., are often what safeguarding efforts seek to preserve. For instance, the significance of typical Chinese paper cutting lies not only in the finished paper cutting itself, but also in the artistic and social customs embedded in the works (
Liu 2007, p. 27). In practice, this safeguarding framework may generate economic benefits for local communities. For example, through the performance of traditional operas or the production and sale of handicrafts.
By contrast, copyright rules cannot protect ideas but only the expression of the ideas. As a result, ideas of the cultural understanding and shared knowledge underlying the ICHs generally fall outside the scope of copyright protection (
Liu 2007, p. 27). A central objective of the
Copyright Law is to encourage the creation and dissemination of works that contribute to the development of a socialist society that is advanced ethically and materially (Article 1). To achieve this, copyright owners are granted economic rights to be remunerated, together with moral rights. Under economic copyright theory, this rights-based structure is justified as a mechanism to reward authors while ultimately serving the public interest. To that extent, copyright’s economic logic partially overlaps with ICH safeguarding goals, which similarly seek to protect the interests of local communities and to further contribute to cultural development and communication. Nevertheless, because the two legal regimes are oriented toward different regulatory aims, which are preservation and continuity on one hand, and incentivising individual creative output on the other, it would be difficult to directly apply the
Copyright Law to ICHs. Instead, how economic copyright may contribute to the preservation of ICHs would be explored in
Section 3.3.
Second, the limited term of protection period under copyright does not meet the needs of long-lived ICHs. According to Article 23 of the current Chinese Copyright Law, protection expires after a specific limited period. To illustrate, the right of publication and economic rights shall last for the author’s lifetime plus fifty years after death. Unlike copyrighted outcomes, many forms of ICHs, such as folk culture, are accompanied by processing, supplement, development and improvement, and the creation is always ongoing and never comes to an end. Most of the Chinese ICHs have been preserved across generations over long periods, some of which have existed for hundreds or even thousands of years and may continue to develop under proper preservation. Neither the ICH Law nor the Convention specifies a fixed duration of the protection for ICHs. Given ICH’s long-lived character, the protection should be perpetual as long as there remain inheritors of ICHs, instead of expiring after a number of years. It would be unreasonable to set up a fixed term of protection on an ICH when the relevant community continues to preserve and develop it. Therefore, the copyright rule of time-limited protection should not be applied to the protection of ICHs themselves.
The copyright protection for ICHs remains an unresolved issue. The third amendment of the Chinese Copyright Law still does not clarify further details about the rules on folk literature or ICHs. The State Council has not published any regulations either. There is thus scope to explore IP-related protection regimes of ICHs. The following part analyses the similarities between the subject matters of copyrighted materials and ICHs and then provides recommendations on how copyright may be used to protect ICH-related products and derivative works, thereby contributing to the safeguarding and promotion of ICHs.
3.2. Similarities Between ICHs and Copyright-Protected Materials
The limitations of copyright as a direct protection mechanism mean that ICH requires more effective forms of protection and preservation. This need is particularly crucial in rural areas of China, where many ICH practices are concentrated, populations are shrinking, and fewer people acquire the skills required to transmit these traditions. In practice, ICHs can often be accessed, reproduced, and enjoyed with minimal costs and without permission, making it difficult to secure benefits for the communities and practitioners who sustain it. In some cases, even basic maintenance costs cannot be guaranteed (
Tan et al. 2020). Considering such situations, when ICHs and ICH-inspired products are commercially used on different occasions such as performances and cultural tourism, payments and remuneration become important. Economic returns can at least provide the material basis for that community to continue maintaining and developing the heritage over time.
The copyright rationale of remunerating creative outputs aligns with the practical needs of ICH protection to some extent. First, there is a notable overlap between ICHs and subject matters protected under the Copyright Law. The first list of ICHs announced by the Ministry of Culture includes folk literature, music, dance, drama, folk opera, acrobatics & athletics, painting, craftsmanship, Chinese traditional medicine and folk customs. Many of these elements correspond to subject matter that copyright protects, such as literary works, artistic works, musical works and dramatic works. In addition, both ICHs and copyright protect intangible and intellectual outcomes, rather than physical objects. ICHs can be understood as the expression of spiritual and creative ideas. Some of their manifestation may therefore fall within the scope of copyright protection. At a broader level, both frameworks emphasise respect for moral rights as well as the promotion and development of the fields. Therefore, although copyright cannot straightforwardly protect ICHs, applying copyright in contexts where ICHs are expressed in identifiable works may help secure economic returns to inheritors, bearers and communities, thereby supporting the long-term safeguarding of ICHs.
Second, the ways of distributing and communicating copyrighted works are similar to those of ICHs. That is, there must be some forms through which the content is expressed, which might be orally, in writing, through performance or sometimes increasingly in digital formats. Most ICHs are preserved in different types of forms, which enable communities to transmit them from generation to generation. For example, the skills of paper cutting are preserved as ICHs, while paper cutting designs may qualify for copyright protection as artistic works once created and fixed in a tangible form. Similarly, traditional operas are recognised as ICHs, but when the performance is recorded as a recording and/or produced and edited as a film, the recording may be protected as sound recordings or audiovisual works under copyright.
Based on the similarities discussed above, it can be argued that the Chinese Copyright Law may serve as a tool to safeguard works embodying ICHs, which would indirectly contribute to the preservation and communication of ICHs. At least, the Copyright Law could provide protection for copyrightable outputs derived from ICHs and generate economic income for the relevant local communities. This may help incentivise community members in the area to contribute to the maintenance and development of ICHs.
Given the challenges of directly applying copyright law to ICHs, as well as some overlaps between ICHs and copyright-protected works, a more workable approach is to use copyright to protect ICH derivative works that meets copyright protection criteria of copyright protection. This would also benefit the commercialisation of cultural products and services in the fields of ICHs. The following section examines how copyright law can play a supportive role by protecting works derived from ICHs, contributing indirectly to their preservation and sustainable development.
3.3. Application of the Chinese Copyright Rules to Derivatives of ICHs
Although ICHs themselves cannot be directly protected by copyright, the products, photographs and/or videos generated from the practices of ICHs may secure copyright protection. With the growing popularity of social media, especially short-form video platforms, an increasing number of netizens share the production and performance of ICHs online. The wide circulation of videos and pictures brings some inspiration about how copyright can assist in the protection of ICHs. In the Chinese context, Article 3(6) in the third amendment of the Chinese Copyright Law in 2020 updated the types of audiovisual works, referring to films and other audiovisual works. This is different from Article 3(6) in the previous version (the Chinese Copyright Law 2012) that only covers films. This means that the videos of ICHs on digital platforms and social media may fall into the category of ‘other audiovisual works’, provided that they satisfy the protection requirement under the Chinese Copyright Law, including originality. When these conditions are met, videos and posts of ICHs should be granted copyright protection.
It is important to recognise the scale of the Chinese markets related to ICHs when exploring how copyright rules may contribute to the economic benefits. For instance, the market size of China’s ICHs was expected to reach 100 billion yuan in 2025 (
Intangible Cultural Heritage Time-Honored Brand 2025). This commercial reality suggests that ICH protection in China cannot be limited to the preservation of ICHs as heritages in the abstract. Rather, the protection of ICHs increasingly involves the collaboration among local communities, the authorities, cultural industries, tourisms, etc (
Ministry of Culture and Tourism of the People’s Republic of China 2023). If part of the income generated from copyrighted works embodying ICHs can be allocated to communities, bearers would at least be motivated to contribute to the preservation of ICHs in the long term.
Li Ziqi, a well-known Chinese video influencer, has attracted a huge number of followers. About ten years ago, before the massive popularity of short videos, Ziqi began sharing her videos online, in which traditional Chinese techniques are displayed. She rose to international fame through her captivating videos that showcase traditional Chinese rural life, crafts, and cuisine. Her unique content quickly garnered a massive following. After being quiet for about three years due to some commercial disputes with her agency company, Li restarted uploading her video works on social media platforms in November 2024, including Douyin (TikTok), Sina Weibo and YouTube, sharing how she turned a woodshed into a woodland cloakroom and her use of the ICH of Chinese lacquerware techniques. In just one day, the lacquerware video on YouTube earned more than 10 million views and more than 40,000 comments (
Hang 2024). Li had 29.6 M subscribers on YouTube by January 2026.
From a legal perspective, the videos of Li Ziqi are not merely representations of ICHs. The videos meet all the protection criteria under the Chinese Copyright Law, including originality. The success of Li Ziqi shows a good example that can be learned to promote the preservation and communication of ICHs via copyright regimes. Economic rights under the Chinese Copyright Law could be applied to protect copyrighted videos that introduce or present ICHs. Her case demonstrates the practical pathway that while copyright cannot directly protect ICHs, it can protect original audiovisual works embodying and/or communicating ICHs. This would enable creators to receive economic remuneration through the reproduction and other use of the works. Considering that copyright owners and authors may not be the same, and copyright owners of the ICH videos may not be local community members, it would be important to set remuneration to communities when ICH elements are used in the creation of the derivative works. In this way, the copyright regime can play a constructive role in ensuring the creators’ benefits and indirectly contributing to the preservation of ICH and the promotion of cultural transmission and exchange.
When ICHs are expressed or commodified through the creation and/or recreation of derivative works, copyright may subsist in those works provided that they meet the copyright protection criteria. More importantly, the exercise of such rights must remain in compliance with applicable legal and ethical standards. For instance, Article 4 of the Chinese
Copyright Law requires that in exercising their rights, copyright owners and copyright-related rights holders must not violate the
Constitution or laws and must not harm the public interest. Also, the state would supervise and administer the publication and dissemination of works in accordance with the law. This means that the exercise of copyright related to ICHs should be balanced and should not override public interest. The requirement also shows respect for local communities. This is because an ICH was created and belongs to the whole community in that area, and it has been developed generation by generation and highly affected by the local surroundings, customs, and environment in that area (
Su 2018). Accordingly, the use of ICHs in derivative works would be permitted on condition that they respect manners, customs and religious beliefs in the group. Such requirements would be useful and important when ICH-related content is massively distributed online to non-specialist audiences.
Except for financial benefits raised by economic copyright, the ‘identification’ of the ICHs should be acknowledged in the creations of derivative works, similar to the moral rights of copyrighted materials that belong to the authors. Creations derived from or inspired by ICHs should uphold and respect the cultural values embedded within the ICHs. This includes avoiding any distortion or misrepresentation of the original cultural expressions. In practice, audiovisual works and other forms of creative expression should clearly acknowledge the relevant ICH, including its name, origin and other necessary information. Such facts related to ICHs should not be altered. For example, when traditional folk music and operas are used in movies, the ICH-related facts should be identified and acknowledged (
Hu 2023).
When exercising the right of adaptation or alteration, such modifications must not undermine or deviate from the essential meaning and cultural significance of ICHs. At a minimum, the original meaning and traditional context should be accurately conveyed to reduce the risk of misinterpretation by audiences. Furthermore, emphasis must be placed on safeguarding the moral and spiritual rights of the communities and cultural groups from which the ICH originates. Respect for the cultural integrity in the dissemination and commercialisation of ICHs would be important. This may not always be straightforward in practice, given that the contexts of ICHs may be understood differently across cultural and educational backgrounds. It may not be easy to set a clear boundary in law. However, a workable guiding principle is that such uses should not contradict the introductory guidance issued by relevant local authorities and communities. Official documentation and community-endorsed records may serve as references if disputes arise.
Meanwhile, it is important to keep a balance between the copyright protection of works embodying ICHs and the preservation of ICHs. The purpose of copyright is to balance public interest and individual benefits. The same principle should be applied to protect ICH-related copyright materials. One of the options is to allow the use of copyrighted works embodying ICHs under the principles of fair use, such as in academic research and private non-commercial uses. For commercial uses, fair negotiations are needed to determine the profit-sharing details with the community. To help ensure appropriate remuneration, local authorities and community representations could assist in negotiating and setting payment rates for allocating incomes in ICH derivative works, similar to the licencing practices commonly used in IP industries for artists and musicians. Since ICH safeguarding in China has historically been supported by government departments, local authorities would continue to play a coordinating role among stakeholders. In this way, economic benefits would remunerate community members for their contribution to the preservation of endangered ICHs.
In summary, applying copyright rules to protect creations derived from ICHs would not just incentivise creative activities and remunerate the creators but also indirectly contribute to the preservation of ICHs. When existing ICH rules do not consistently provide sufficient incomes for local communities, copyright law can protect eligible outputs and benefit the fields economically. This method also provides a way to enhance the global dissemination of traditional Chinese culture and the international circulation of ICH-inspired works. In an increasingly interconnected digital environment, short videos and livestreams allow both domestic and international netizens access, learn about and even engage with various forms of Chinese ICHs. Social media offers a platform for introducing ICHs to wider audiences and fostering cross-cultural communication. Since China is already a member of international IP treaties such as the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS agreement) and the Paris Convention, copyrighted works embodying ICHs, once completed, would receive protection in member states. The commercial success of figures such as Li Ziqi illustrates the significant market potential for ICH-related content and highlights the growing interest in traditional cultural expressions both within and beyond China. Ensuring copyright protection for these works would in return benefit the continued transmission and sustainable development of ICHs.