Sad Cases and Success Stories: Representations of Multiple Sclerosis in Direct-to-Consumer Pharmaceutical Advertising
Abstract
:1. Introduction
2. Literature Review
2.1. The “Make-or-Break” Metanarrative of Multiple Sclerosis
2.2. Health Is Wealth: Metanarratives, Miracle Drugs, and Medical Neoliberalism in Direct-to-Consumer Pharmaceutical Advertising
3. Materials and Methods
4. Results and Discussion
4.1. The Hidden Enemy of the American Dream
4.2. Selling Self-Empowerment
5. Conclusions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
References
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Houston, E. Sad Cases and Success Stories: Representations of Multiple Sclerosis in Direct-to-Consumer Pharmaceutical Advertising. Societies 2023, 13, 158. https://doi.org/10.3390/soc13070158
Houston E. Sad Cases and Success Stories: Representations of Multiple Sclerosis in Direct-to-Consumer Pharmaceutical Advertising. Societies. 2023; 13(7):158. https://doi.org/10.3390/soc13070158
Chicago/Turabian StyleHouston, Ella. 2023. "Sad Cases and Success Stories: Representations of Multiple Sclerosis in Direct-to-Consumer Pharmaceutical Advertising" Societies 13, no. 7: 158. https://doi.org/10.3390/soc13070158