Use of Instagram as a Resource for the Adoption of Behaviors Related to Health and Well-Being of Young College Students: Associations between Use Profile and Sociodemographic Variables—A Cross-Sectional Study
Abstract
:1. Introduction
2. Materials and Methods
2.1. Type of Study and Sample
2.2. Instrument
- Contextualization of the research: elucidation of the objectives and main theme (objective: briefly describe the research).
- Informed consent form: explanation of all the procedures regarding data collection, participants’ rights, and researchers’ duties (objective: to obtain students’ consent to conduct the research).
- Characterization of the sample: information about the sociodemographic questions of the students (age, gender, education, monthly income, address) (objective: to identify the sociodemographic data of the sample) from 10 questions.
- Information about the relationship between students’ formative context, Instagram use, and search for digital influencers (objective: to discuss the relationship between the formative context of the investigated subjects and the search for health and wellness content on Instagram) from 12 questions.
- Information about the profile of Instagram use and the search for digital influencers (objective: to investigate whether the types of content produced by digital influencers on the social network Instagram are configured as promoters of health education) from 19 questions.
2.3. Data Analysis
2.4. Ethical Aspects
3. Results
3.1. Frequency Distribution for the Adoption of Health and Well-Being Behaviors Promoted by DIs (Node 6)
3.2. Network Analysis: Association between Instagram Use Profile and the Adoption of Behaviors Related to Health and Well-Being
4. Discussion
5. Conclusions
6. Study Limitations
Supplementary Materials
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
References
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Gender | ||||||
Female | Male | p-Value | ||||
Yes | 33 (40.7%) | 44 (54.3%) | 0.084 | |||
No | 48 (59.3%) | 37 (45.7%) | ||||
Age Group | p-Value | |||||
18 to 20 | 21 to 25 | 26 to 30 | Above 31 | |||
Yes | 37 (55.2%) | 33 (44.6%) | 4 (36.4%) | 3 (30%) | 0.305 | |
No | 30 (44.8%) | 41 (55.4%) | 7 (63.6%) | 7 (70%) | ||
Monthly Income | p-Value | |||||
No monthly income | <1 minimum wage | 1 to 3 minimum wages | >3 to 5 minimum wages | >5 minimum wages | ||
Yes | 5 (45.5%) | 46 (47.4%) | 21 (47.7%) | 3 (42.9%) | 1 (33.3%) | 0.971 |
No | 6 (54.5%) | 51 (52.6%) | 23 (52.3%) | 4 (57.1%) | 2 (66.7%) |
Variables | Female | Male | p-Value | ||
---|---|---|---|---|---|
Freq. | % | Freq. | % | ||
Age group | |||||
18 to 20 | 32 | 39.5 | 35 | 43.2 | 0.422 |
21 to 25 | 37 | 45.7 | 37 | 45.7 | |
26 to 30 | 8 | 9.9 | 3 | 3.7 | |
>30 | 4 | 4.9 | 6 | 7.4 | |
Monthly income | |||||
No monthly income | 4 | 4.9 | 7 | 8.6 | 0.039 * |
<1 minimum wage | 57 | 70.4 | 40 | 49.4 | |
1 to 3 minimum wages | 14 | 17.3 | 30 | 37 | |
>3 to 5 minimum wages | 4 | 4.9 | 3 | 3.7 | |
>5 minimum wages | 2 | 2.5 | 1 | 1.2 | |
How often do you use Instagram and the content posted by Digital Influencers to learn about health and well-being? (Frequency) | |||||
Always | 04 | 5.0 | 03 | 3.7 | 0.860 |
Frequently | 29 | 35.8 | 25 | 30.9 | |
Rarely | 39 | 48.1 | 42 | 51.9 | |
Never | 09 | 11.1 | 11 | 13.5 | |
Do you adopt the health and wellness behavior posted on Digital Influencers’ Instagram into your life? (Adoption of Behaviors) | |||||
Yes | 33 | 40.7 | 44 | 54.3 | 0.084 |
No | 48 | 59.3 | 37 | 45.7 | |
Do you consider that the Digital Influencers you follow on Instagram present a body standard that is attainable by everyone who follows their suggestions and/or adopts their behaviors? (Body Standard) | |||||
Yes | 17 | 21.0 | 29 | 35.8 | 0.037 * |
No | 64 | 79.0 | 52 | 64.2 | |
Do you consider that the Digital Influencers you follow on Instagram present a standard of health attainable by all who follow their suggestions and/or adopt their behaviors? (Health Standard) | |||||
Yes | 25 | 30.9 | 21 | 25.9 | 0.486 |
No | 56 | 69.1 | 60 | 74.1 | |
Do you consider that the contents disclosed by Digital Influencers that deals with health and well-being contribute to your self-care? (Self-care) | |||||
Always | 07 | 8.6 | 12 | 14.9 | 0.363 |
Frequently | 34 | 42.0 | 39 | 48.1 | |
Rarely | 37 | 45.7 | 27 | 33.3 | |
Never | 03 | 3.7 | 03 | 3.7 |
Variables | Betweenness | Closeness | Strength | |||
---|---|---|---|---|---|---|
Male | Female | Male | Female | Male | Female | |
Age | −0.868 | 0.632 | −1.157 | −1.039 | −1.241 | −1.097 |
Monthly income | −0.868 | 0.000 | −2.135 | −0.648 | −1.674 | −1.341 |
Semester | 2.062 | −0.632 | 0.253 | −1.736 | −0.493 | −1.298 |
Following DI | 0.109 | 0.632 | 0.117 | 0.468 | 0.654 | 0.649 |
Frequency | −0.868 | −1.265 | 0.259 | 0.352 | 0.497 | 0.596 |
Adoption of behavior | −0.380 | 0.000 | 0.724 | 1.092 | 1.154 | 1.089 |
Health standard | 0.109 | 0.000 | 0.624 | 0.465 | 0.500 | 0.568 |
Body standard | −0.380 | −1.265 | 0.361 | −0.249 | −0.396 | −0.166 |
Self-care | 1.085 | 1.897 | 0.955 | 1.294 | 0.999 | 1.000 |
Variables | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 |
---|---|---|---|---|---|---|---|---|---|
1. Age | - | ||||||||
2. Monthly income | −0.109 | - | |||||||
3. Semester | 0.472 | 0.158 | - | ||||||
4. Following DI | −0.055 | 0.117 | −0.081 | - | |||||
5. Frequency | −0.124 | 0.005 | −0.062 | 0.880 | - | ||||
6. Adoption of behavior | −0.162 | −0.031 | −0.240 | 0.759 | 0.665 | - | |||
7. Health standard | −0.022 | 0.087 | −0.248 | 0.349 | 0.474 | 0.632 | - | ||
8. Body standard | −0.114 | −0.129 | −0.408 | 0.207 | 0.098 | 0.352 | 0.591 | - | |
9. Self-care | −0.137 | −0.112 | −0.298 | 0.702 | 0.678 | 0.824 | 0.588 | 0.167 | - |
Variables | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 |
---|---|---|---|---|---|---|---|---|---|
1. Age | - | ||||||||
2. Monthly income | −0.015 | - | |||||||
3. Semester | 0.471 | 0.251 | - | ||||||
4. Following DI | −0.110 | 0.365 | 0.074 | - | |||||
5. Frequency | −0.113 | 0.100 | −0.105 | 0.775 | - | ||||
6. Adoption of behavior | −0.269 | 0.091 | −0.173 | 0.774 | 0.598 | - | |||
7. Health standard | −0.024 | 0.325 | −0.026 | 0.390 | 0.422 | 0.658 | - | ||
8. Body standard | 0.150 | −0.018 | −0.021 | 0.128 | 0.429 | 0.327 | 0.767 | - | |
9. Self-care | −0.280 | −0.016 | −0.105 | 0.632 | 0.650 | 0.815 | 0.550 | 0.562 | - |
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Pessoa, K.; Alves Costa, C.L.; Coelho, A.C.; Bastos, A.; Rodrigues, I. Use of Instagram as a Resource for the Adoption of Behaviors Related to Health and Well-Being of Young College Students: Associations between Use Profile and Sociodemographic Variables—A Cross-Sectional Study. Societies 2023, 13, 45. https://doi.org/10.3390/soc13020045
Pessoa K, Alves Costa CL, Coelho AC, Bastos A, Rodrigues I. Use of Instagram as a Resource for the Adoption of Behaviors Related to Health and Well-Being of Young College Students: Associations between Use Profile and Sociodemographic Variables—A Cross-Sectional Study. Societies. 2023; 13(2):45. https://doi.org/10.3390/soc13020045
Chicago/Turabian StylePessoa, Kaline, Cícero Luciano Alves Costa, Ana Cláudia Coelho, Ana Bastos, and Isilda Rodrigues. 2023. "Use of Instagram as a Resource for the Adoption of Behaviors Related to Health and Well-Being of Young College Students: Associations between Use Profile and Sociodemographic Variables—A Cross-Sectional Study" Societies 13, no. 2: 45. https://doi.org/10.3390/soc13020045