Next Article in Journal
Identity, Stigma, and Social Reaction
Previous Article in Journal
Tackling Complex Social Challenges within Neoliberal Constraints: The Context Shaping ‘Intellectual Quality of Life’ (iQoL) in a Canadian University Context
Open AccessArticle

Use of Social Media Platforms among Adults in the United States—Behavior on Social Media

Department of Economics, University of Hradec Kralove, 500 03 Hradec Kralove, Czech Republic
Author to whom correspondence should be addressed.
Societies 2020, 10(1), 27;
Received: 25 February 2020 / Revised: 20 March 2020 / Accepted: 20 March 2020 / Published: 23 March 2020
(This article belongs to the Special Issue Citizen Science in Digital Societies)
Social media has evolved over the last decade to become an important driver for acquiring and spreading information in different domains such as business, entertainment, crisis management, and politics. The increasing popularity of social media raises a number of questions regarding why we use it so much and what aspects influence this activity. What about gender? What about education, income, age or social status? This paper answers some of these questions using statistical analyses and by dividing overall social media use into selected social media, i.e., Facebook, Instagram, Snapchat, YouTube, and Twitter. The analysis used a dataset that contains information related to 2002 respondents from the U.S. and their social media activity. The results show that people with high household incomes and high education use social media the most. As age increases, social media use decreases, while bigger household income means that social media are used more. Overall, understanding where and at what frequency users are on social media can be a key competitive advantage. When using social networks correctly for marketing, companies can significantly improve their brand awareness, customer satisfaction, quality, reach, and profit. View Full-Text
Keywords: social media; behavior; adults; United States; digital societies social media; behavior; adults; United States; digital societies
Show Figures

Figure 1

MDPI and ACS Style

Hruska, J.; Maresova, P. Use of Social Media Platforms among Adults in the United States—Behavior on Social Media. Societies 2020, 10, 27.

Show more citation formats Show less citations formats
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

Search more from Scilit
Back to TopTop