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Journal: Axioms, 2023
Volume: 12
Number: 223
Article:
Impact of Goodwill on Consumer Buying through Advertising in a Segmented Market: An Optimal Control Theoretic Approach
Authors:
by
Pradeep Kumar, Kuldeep Chaudhary, Vijay Kumar and Sudipa Chauhan
Link:
https://www.mdpi.com/2075-1680/12/2/223
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