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Agronomy 2019, 9(3), 145;

Organic Food Consumers and Purchase Intention: A Case Study in Romania

Department of Economic Sciences, University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca, Calea Mănăștur 3-5, Cluj-Napoca 400372, Romania
Department of Agribusiness and Rural Development, College of Agricultural Sciences, University of Sulaimani, Kurdistan Regional Government-Iraq, Sulaimani-Bakrajo 5100, Iraq
Author to whom correspondence should be addressed.
Received: 4 February 2019 / Revised: 14 March 2019 / Accepted: 17 March 2019 / Published: 20 March 2019
PDF [254 KB, uploaded 20 March 2019]


Organic farming has become an important alternative to conventional farming, mostly because of environmental sustainability issues, and has long-term positive benefits over soil, water, air and climate change, biodiversity, prohibiting the use of genetically modified organisms, and encouraging the development of ecological services. In Romania, the organic food market follows a positive trend, although the consumption rate is still very low compared to the European Union; therefore, it is necessary to identify the main barriers in consumption but also the factors influencing the increase in demand for this category of food products. In order to accomplish these objectives, a survey based on a questionnaire was conducted in the North-West Development Region of Romania, the second most important Romanian region from an economic development perspective. Five hundred and sixty-eight questionnaires were distributed in 2016. The collected data were danalyzed using descriptive statistics and principal component analysis. The results indicated that the most important barrier in consumption was price, followed by perishability and availability. High prices, mistrust, and lack of proper promotion for organic food are the influencing factors for organic food. View Full-Text
Keywords: influence and promotion; mistrust; financial; organic demand influence and promotion; mistrust; financial; organic demand
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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Chiciudean, G.O.; Harun, R.; Ilea, M.; Chiciudean, D.I.; Arion, F.H.; Ilies, G.; Muresan, I.C. Organic Food Consumers and Purchase Intention: A Case Study in Romania. Agronomy 2019, 9, 145.

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