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Unraveling Platform Strategies: A Review from an Organizational Ambidexterity Perspective

1
School of Business Administration, Nanjing University of Finance and Economics, Nanjing 210023, China
2
Entrepreneurship and Innovation, Luleå University of Technology, Luleå 97187, Sweden
3
Thayer School of Engineering, Dartmouth College, Hanover, NH 03755, USA
4
Questrom School of Business, Boston University, Boston, MA 02215, USA
*
Author to whom correspondence should be addressed.
Academic Editor: Barbara Aquilani
Sustainability 2017, 9(5), 734; https://doi.org/10.3390/su9050734
Received: 14 March 2017 / Revised: 7 April 2017 / Accepted: 20 April 2017 / Published: 2 May 2017
(This article belongs to the Section Economic and Business Aspects of Sustainability)
Platform strategies, which highlight the interdependence in and evolution of business ecosystems, are increasingly relevant for sustainable business models in the digital era. So far, platform research has existed as a fragmented body of insights from different fields, but an integrated theoretical perspective can lead to a more coherent understanding of the research overall. Organizational ambidexterity emphasizes the balance between exploration and exploitation, which is particularly conducive to understanding the sustainability of a firm. Using an organizational ambidexterity perspective, the authors analyze five platform strategies: pricing, openness, integration, differentiation, and envelopment. This paper provides a systematic review of the theoretical and empirical studies in leading management, economics, and information systems journals from 2000 to 2016. The findings show that platform strategies can help platform owners achieve ambidexterity by domain, temporal, and organizational separation. Finally, this paper proposes an agenda for future research. View Full-Text
Keywords: platform strategies; pricing; openness; integration; differentiation; envelopment; organizational ambidexterity platform strategies; pricing; openness; integration; differentiation; envelopment; organizational ambidexterity
MDPI and ACS Style

Wan, X.; Cenamor, J.; Parker, G.; Van Alstyne, M. Unraveling Platform Strategies: A Review from an Organizational Ambidexterity Perspective. Sustainability 2017, 9, 734.

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