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DMOs and Rural Tourism: A Stakeholder Analysis the Case of Tucker County, West Virginia

Recreation, Parks & Tourism Resources Program, Division of Forestry and Natural Resources, West Virginia University, Morgantown, WV 26505, USA
Author to whom correspondence should be addressed.
Sustainability 2017, 9(10), 1813;
Received: 31 August 2017 / Revised: 22 September 2017 / Accepted: 26 September 2017 / Published: 10 October 2017
(This article belongs to the Special Issue Developing Tourism in Rural and Agricultural Regions)
Rural destination management organizations (DMOs) are faced with considerable challenges as they attempt to promote economic prosperity through tourism. This study sought to identify rural destination management challenges in Tucker County, West Virginia; identify the roles and activities of the destinations DMOs in addressing these challenges; and develop a perceived destination management framework. DMO challenges include maintaining authenticity and sense of place; economic diversification; seasonality, low wage jobs, and lack of employees; connecting resorts to small businesses and communities; and establishing a common vision, identity, and coordination of activities. While the majority of tourism literature calls for DMOs to play a dual marketing and management role, this paper makes an important contribution by identifying the need for a Convention and Visitors Bureau and a separate organization with a specific mission to sustainably develop and manage tourism and coordinate activities of the stakeholder network. View Full-Text
Keywords: rural tourism; destination management; DMO rural tourism; destination management; DMO
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Arbogast, D.; Deng, J.; Maumbe, K. DMOs and Rural Tourism: A Stakeholder Analysis the Case of Tucker County, West Virginia. Sustainability 2017, 9, 1813.

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