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Open AccessArticle

Evaluation of Interactive Website Design Indicators for e-Entrepreneurship

1
Institute of Engineering Science and Technology, National Kaohsiung First University of Science and Technology, Kaohsiung City 824, Taiwan
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Department of Modern Languages, National Pingtung University of Science and Technology, Pingtung 912, Taiwan
3
Graduate Institute of Technological and Vocational Education, National Pingtung University of Science and Technology, Pingtung 912, Taiwan
*
Author to whom correspondence should be addressed.
Academic Editor: Giuseppe Ioppolo
Sustainability 2016, 8(4), 354; https://doi.org/10.3390/su8040354
Received: 23 February 2016 / Revised: 22 March 2016 / Accepted: 6 April 2016 / Published: 12 April 2016
(This article belongs to the Section Economic, Business and Management Aspects of Sustainability)
Using an analytic network process (ANP) as an analytical tool, this study aims to construct an ANP evaluation model of interactive website design indicators. Through a review of the literature, interactive website design of e-entrepreneurship is generalized to the following dimensions: (1) Design; (2) Checking; (3) Service; (4) Interactive; and (5) Promotion, including 19 design indicators. The research is conducted for a case company. According to the findings, the model helps the case company review its current execution of interactive website design indicators and the experts’ opinions of the importance of interactive website design indicators. In addition, by comprehensive comparison, it confirms key design indicators and analyzes the managerial implications to help the case company set up precise strategic planning and resource distribution to enhance corporate operational performance and competitiveness. View Full-Text
Keywords: website design; interaction; e-entrepreneurship; analytic network process website design; interaction; e-entrepreneurship; analytic network process
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Chung, C.-C.; Chao, L.-C.; Chen, C.-H.; Lou, S.-J. Evaluation of Interactive Website Design Indicators for e-Entrepreneurship. Sustainability 2016, 8, 354.

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