Next Article in Journal
Input vs. Output Taxation—A DSGE Approach to Modelling Resource Decoupling
Previous Article in Journal
Research and Development Strategy in Biological Technologies: A Patent Data Analysis of Japanese Manufacturing Firms
Article

Evaluation of Interactive Website Design Indicators for e-Entrepreneurship

1
Institute of Engineering Science and Technology, National Kaohsiung First University of Science and Technology, Kaohsiung City 824, Taiwan
2
Department of Modern Languages, National Pingtung University of Science and Technology, Pingtung 912, Taiwan
3
Graduate Institute of Technological and Vocational Education, National Pingtung University of Science and Technology, Pingtung 912, Taiwan
*
Author to whom correspondence should be addressed.
Academic Editor: Giuseppe Ioppolo
Sustainability 2016, 8(4), 354; https://doi.org/10.3390/su8040354
Received: 23 February 2016 / Revised: 22 March 2016 / Accepted: 6 April 2016 / Published: 12 April 2016
(This article belongs to the Section Economic and Business Aspects of Sustainability)
Using an analytic network process (ANP) as an analytical tool, this study aims to construct an ANP evaluation model of interactive website design indicators. Through a review of the literature, interactive website design of e-entrepreneurship is generalized to the following dimensions: (1) Design; (2) Checking; (3) Service; (4) Interactive; and (5) Promotion, including 19 design indicators. The research is conducted for a case company. According to the findings, the model helps the case company review its current execution of interactive website design indicators and the experts’ opinions of the importance of interactive website design indicators. In addition, by comprehensive comparison, it confirms key design indicators and analyzes the managerial implications to help the case company set up precise strategic planning and resource distribution to enhance corporate operational performance and competitiveness. View Full-Text
Keywords: website design; interaction; e-entrepreneurship; analytic network process website design; interaction; e-entrepreneurship; analytic network process
Show Figures

Figure 1

MDPI and ACS Style

Chung, C.-C.; Chao, L.-C.; Chen, C.-H.; Lou, S.-J. Evaluation of Interactive Website Design Indicators for e-Entrepreneurship. Sustainability 2016, 8, 354. https://doi.org/10.3390/su8040354

AMA Style

Chung C-C, Chao L-C, Chen C-H, Lou S-J. Evaluation of Interactive Website Design Indicators for e-Entrepreneurship. Sustainability. 2016; 8(4):354. https://doi.org/10.3390/su8040354

Chicago/Turabian Style

Chung, Chih-Chao; Chao, Li-Chung; Chen, Chin-Hui; Lou, Shi-Jer. 2016. "Evaluation of Interactive Website Design Indicators for e-Entrepreneurship" Sustainability 8, no. 4: 354. https://doi.org/10.3390/su8040354

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Search more from Scilit
 
Search
Back to TopTop