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Open AccessArticle

How National Culture and Parental Style Affect the Process of Adolescents’ Ecological Resocialization

by Elodie Gentina 1,† and Pallavi Singh 2,*,†
1
Marketing, Skema Business School, Université de Lille—MERCUR Research Center, Avenue Willy Brandt, 59777 Euralille, France
2
Marketing, Sheffield Business School, Sheffield Hallam University, Room 7241, Stoddart Building, City Campus, Howard Street, S1 1WB Sheffield, UK
*
Author to whom correspondence should be addressed.
These authors contributed equally to this work.
Academic Editors: Panayiota Alevizou, Caroline J. Oates and Seonaidh McDonald
Sustainability 2015, 7(6), 7581-7603; https://doi.org/10.3390/su7067581
Received: 22 March 2015 / Revised: 8 June 2015 / Accepted: 9 June 2015 / Published: 12 June 2015
(This article belongs to the Special Issue Challenges for Marketers in Sustainable Production and Consumption)
The role of adolescents as influencers on their families’ environmental behavior is potentially a catalyst for change towards increasing eco-friendly actions. In this paper, the authors report on a cross-cultural study of ecological resocialization in France and India. Using in-depth dyadic interviews, they investigated parental styles, cultural attributes and extent of adolescents’ influence over parental eco-behavior. The study reveals that ecological resocialization across countries differs substantially, according to a combination of national cultural values, parental style and influence strategy. French teens exhibit a greater impact than Indian teens on their parents’ eco-behavior and use bilateral influence strategies. In India, not all mothers engage in ecological resocialization, but those who do are susceptible to unilateral strategies. The role of environmental knowledge, and the context and effectiveness of each kind of strategy is discussed. The findings have implications for how public policy officials and agencies can encourage adolescents as key resocialization agents to influence their parents’ pro-environmental consumption by using the most adapted influence strategy across cultures. View Full-Text
Keywords: ecological resocialization process; parental styles; influence strategies; cross-national; adolescent consumers ecological resocialization process; parental styles; influence strategies; cross-national; adolescent consumers
MDPI and ACS Style

Gentina, E.; Singh, P. How National Culture and Parental Style Affect the Process of Adolescents’ Ecological Resocialization. Sustainability 2015, 7, 7581-7603.

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