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Journal: Sustainability, 2025
Volume: 17
Number: 3933

Article: Omnichannel Identity Dimensions and Their Differential Impact on Customer–Brand Relationships: A Comparative Analysis of South Korean Retailers
Authors: by Zhengjun Jin, Taewon Suh and Jung-Yong Lee
Link: https://www.mdpi.com/2071-1050/17/9/3933

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