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Journal: Sustainability, 2025
Volume: 17
Number: 4328

Article: Effect of Cause-Related Marketing and Brand on Consumer Purchase Intention: Mediating Role of Emotions
Authors: by Tsai-Feng Kao, Yi-Zhan Du, Jui-Che Tu and Ming Chen
Link: https://www.mdpi.com/2071-1050/17/10/4328

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