1. Introduction
The spatially balanced distribution of tourism development is an integral part of the coordinated regional economy, profoundly influencing government policymaking and tourism market behavior [
1] (Wang & Ye, 2022). Tourism development enhances not only the scale of economies within a region but also regional externalities such as the flow of resources (e.g., people, money, materials, information, and technology). Thus, spatially balanced tourism development eventually helps the mutual adoption of industries and stimulates the multiplier effect of industrial development [
2] (Pascariu & Ibanescu, 2018). However, a previous unidentified coronavirus emerged from Wuhan, China, in December 2019 and it was later named Coronavirus Disease-2019 (COVID-19) by the World Health Organization in February 2020. The outbreak of the COVID-19 pandemic in early 2020 has had significant impacts on the tourism industry in China, and travel restrictions forced people to take short-distance regional trips instead of national/international travel [
3,
4] (Wen, Kozak, Yang, & Liu, 2021; Zhong, Sun, Law, & Li, 2021). Thus, the urban spatial network has been changed, while regional incoherence may have come to the fore [
5] (Utkarsh & Sigala, 2021).
Previous research has mainly focused on a specific dimension of the spatial distribution of the tourism economy (e.g., commuter networks, railway networks, or social networks); rarely has attention been paid to assess tourism interactions across cities as reflected in spatial distribution [
6] (Green, 2007). For instance, Qin et al., (2022) [
7] revealed the spatial characteristics and spatial development patterns of tourist flow in Chinese rural tourism. Qu et al., (2023) [
8] also adopted geospatial analyses to examine the spatial patterns of leisure and tourism facilities in China and found the influencing factors. Zhang et al., (2023) [
9] found that there is a substantial imbalance in the allocation of A-level tourist attractions in central, southwest, northwest, and northeast China. Also, the existing studies have focused on the tourism spatial distribution simply in terms of tourism economic revenues and tourist volume, neglecting the interactions (i.e., cooperation and competition) between cities as well as the level of economic development and the local as a whole, which leaves the tourism spatial distribution fragmented (Wang & Ye, 2022) [
1].
Considering that the tourism industry is historically known as vulnerable to crisis, the macro-level institutional travel restrictions and the micro-level behavioral change of tourists due to COVID-19 would have impacted the urban spatial network substantially (Gössling, Scott, & Hall, 2021) [
10]. Because of its highly contagious nature, many countries adopted precautious measures to control possible outbreaks, such as entry bans and quarantine requirements, as well as regular testing to reduce the rapid spread of COVID-19 (Vaishar & Šťastná, 2022) [
11]. Notably, these travel restrictions caused a great financial loss to international tourism (Bhuiyan, Crovella, Paiano, & Alves, 2021) [
12]. When the travel bans were gradually eased in the post-pandemic era, tourism in China started to experience a fast recovery, especially for some neighboring cities within the same region (Li, Nguyen, & Coca-Stefaniak, 2021) [
13]. Thus, studies empirically assessing these impacts are urgently needed for tourism recovery (Ritchie & Jiang, 2019) [
14].
Cities have been closely connected because of the well-developed high-speed rail network in Fujian Province, which also makes Fujian a very suitable case for analysis of tourism links. However, travel restrictions weakened the links between the cities during the pandemic in 2020. In 2021, the tourism economy started to recover, and there were 651,100 international tourists and 406,805,100 domestic tourists, with USD 67,482.59 million in combined tourism revenue (Fujian Provincial Bureau of Statistics, 2022) [
15]. As a result of this dynamic context, this study used the Fujian province to explore the tourism spatial distribution and its influencing factors.
4. Findings
4.1. The Results of the Modified Gravity Model
The modified gravity model was used to calculate the maximum gravitational value of each city in the Fujian province to other cities. Then, the gravitational values of the cities were summed up to form the tourism economic correlation matrix with the tourism economic correlation between the cities.
Table 3 shows the sum of the gravitational values exerted by each city on other cities in the Fujian province, the city with the largest exerted gravitational value, and the corresponding gravitational value.
Before the pandemic, Zhangzhou had the largest gravitational value (15,160.711) on other cities and exerted the greatest gravitational value (11,462.229) on Xiamen in 2019. It is worth noting that the maximum gravitational value of cities declined dramatically during the pandemic in 2020 compared with 2019, particularly in Zhangzhou, where the maximum gravitational value decreased substantially (3054.102). In 2020, Xiamen had the largest gravitational value (7059.328) among other cities, with the largest exerted gravitational value (3461.616) in Zhangzhou. Since the post-pandemic period in 2021, Xiamen’s gravitational value (9314.218) returned to the pre-pandemic level, with the highest exerted gravitational value (5097.084) on Zhangzhou. In 2021, inter-city gravitational values have increased, but are still below pre-epidemic levels.
4.2. Overall Network Characteristics
Based on the gravitational values, Ucinet 6 was used to calculate the network density, degree centrality, network correlation, and network hierarchy. The spatial structure of tourism linkages in the Fujian province was relatively dispersed in terms of network density values (0.125) (see
Table 4). From pre-pandemic to post-pandemic periods, the value of degree centrality in the Fujian province was 0.278 (in 2019), 0.255 (in 2020), and 0.267 (in 2021), respectively, indicating that cities in the Fujian province were relatively independent. Predictably, the overall centrality of the tourism spatial distribution in 2020 decreased to 0.255, reflecting the decline of tourism flow due to the COVID-19 pandemic. Though lower than its pre-pandemic levels, in 2021 the centrality of the tourism spatial distribution partially recovered to 0.267. Across all periods, the network correlation in the Fujian province was all 1, indicating that the network correlation was robust, without substantial change in the degree of cooperation among cities. Furthermore, the network hierarchy degree was 0, which indicates the low-ranking degree of the tourism spatial distribution in the Fujian province and the relatively independent tourism development of each city.
4.3. Individual Network Characteristics
Table 5 shows the value of degree centrality in the Fujian province. During 2019–2021, the value of indegree for all cities in Fujian was 1, indicating that all nine cities were not closely connected and that no one city was in a relatively central position before, during, or after the pandemic. Fuzhou, Xiamen, and Quanzhou had a value of degree centrality above the in-degree, indicating that these cities did not benefit from city networks. In contrast, Sanming, Putian, Ningde, and Nanping each had a value of degree centrality below the in-degree, indicating that they benefited from city networks. Interestingly, the degree centrality in Zhangzhou has been steadily increasing from 0.385 in 2019 to 0.962 in 2020 and 1.123 in 2021.
Overall, the tourism spatial distribution in the Fujian province developed unevenly across cities, a pattern that remained before, during, and after the pandemic. Moreover, the tourism interactions between cities in the Fujian province during 2019–2021 were generally low. One explanation is that none of the cities were in a core position; thus, tourism in each city developed independently.
4.4. Clustering Structure Characteristics
Taking the analysis a step further, this research utilized the cohesive subgroups method to analyze the clustering structure characteristics. The members of the cohesive subgroups were very close to each other and interacted more closely than groups outside the subgroup [
24] (Butts, 2008). In this study, cohesive subgroups were the subsets of cities in the tourism spatial distribution, revealing the actual or potential relationships of each city. Specifically, cities with a close tourism spatial distribution were combined to form a subgroup.
The cohesive subgroups were calculated using the iterative correlation convergence method, setting the maximum cut to 2 and the convergence criterion to 0.2, to obtain the density matrix. The density matrix was set to 1 for densities greater than the overall network density and 0 for densities less than the overall network density to form the like matrix.
Table 6 presents the results of the density matrix and the like matrix from 2019 to 2021.
To better interpret the clustering structure characteristics,
Figure 2 shows that a total of three subgroups were formed in 2019 and 2021: Fuzhou and Ningde joined subgroup 1; Putian, Nanping, and Sanming formed subgroup 2; and Quanzhou, Longyan, and Zhangzhou joined subgroup 3. Notably, Xiamen is relatively independent, thus it is not part of any subgroup. Interestingly, subgroup 1 and subgroup 2 were closely linked with similar patterns, while subgroup 3 was more connected with Xiamen.
Figure 3 shows the subgroup results in 2020: Ningde, Putian, and Fuzhou formed subgroup 1; Nanping and Sanming created subgroup 2; and Longyan, Quanzhou, and Zhangzhou formed subgroup 3. It also shows that Xiamen had similar patterns with subgroup 3, while the first two subgroups were more connected.
The results of the cohesive subgroup analysis highlight the different compositions of cities during the pandemic, compared to the pre-pandemic and post-pandemic periods. For example, in 2020, Putian joined subgroup 1 with Ningde and Fuzhou instead of remaining in the original subgroup 2 with Nanping and Sanming. Notably, Longyan, Zhangzhou, and Quanzhou formed a stable subgroup 3 from 2019 through 2021, which kept a close relationship with Xiamen in the three-phase period under analysis.
4.5. Comparison Analyses: Quadratic Assignment Procedure (QAP)
The quadratic assignment procedure (QAP), which is widely used in social network analysis, is a resampling-based method that calculates the correct standard errors similar to the bootstrap method [
41] (Burkard, 1984). This study employed the QAP method to explore the influencing factors of tourism spatial distribution in the Fujian province. Based on the R
2 value, the data can explain 39.0%, 39.1%, and 37.8% of the tourism spatial distribution in the Fujian province during the three-phase period (see
Table 7).
In 2019, geospatial proximity characteristics, city tourism brand awareness, and transport accessibility had statistically significant positive impacts on the tourism spatial distribution, while the impacts of infrastructure levels and tourist volume were negative and statistically significant (p < 0.1). As the most influential factor, the coefficient on geospatial proximity is significant at the 1% level. For every one-unit increase, there is a 48.2% increase in the degree of city connection. In contrast, the coefficient of tourist volume is significant at the 5% level (β = −0.168), indicating that the more tourists in a city (for a one-unit increase), the weaker the degree of tourism linkages between cities (a 16.8% decrease).
During the pandemic, geospatial proximity characteristics had an even more influential impact (β = 0.513) on the tourism spatial distribution compared to the value in the pre-pandemic period (β = 0.482). Similarly, for each one-unit increase in tourists, tourism economic linkages between cities increased by 33.3% (p < 0.01). However, regional industrial structure, infrastructure level, tourism brand awareness, and transport accessibility had negative and statistically significant impacts on the tourism spatial distribution in the Fujian province. In 2021, geospatial proximity characteristics still play a significant role in the tourism spatial distribution (β = 0.498). Interestingly, both tourism resources (β = 0.001) and tourism brand market performance (β = 0.002) had significant positive impacts on the tourism spatial distribution in the Fujian province, indicating that tourism resources and marketing activities increased city networks after the pandemic. In contrast, a one-unit increase in single-city tourism brand awareness decreases the city networks by 13.3%.
5. Discussion
Geographic proximity characteristics, as the core influential factor, had a substantial effect on the tourism spatial distribution in the Fujian province before, during, and after the pandemic. Consistent with the friction of distance, interactions and tourism linkages strengthen with the decrease in geographic distance [
42] (Gao, Yang, Li, & Qu, 2021). As a piece of empirical evidence, this study found that the coefficients on transport accessibility were positive in 2019 and 2021 but negative in 2020. Due to travel restrictions in 2020, transport accessibility has had negative impacts on tourism spatial distribution, and its impacts turned out to be positive compared to the pre-and post-pandemic periods.
Tourist volume had significant positive impacts on the tourism spatial distribution during the pandemic but had negative impacts in both pre-pandemic and post-pandemic periods. As long-distance travel was severely restricted due to the outbreak in 2020, tourists were more likely to travel to neighboring cities [
43] (Jeon & Yang, 2021). Thus, the spillover effect of tourist volume was positive and statistically significant during the pandemic, but this effect was negative in the pre-and post-pandemic periods from the perspective of city networks. As evidence, Zhangzhou is experiencing rapid tourism development, despite the interruptions associated with the pandemic, and may not need to rely on city networks in the post-pandemic period. It also indicates that the tourism spatial distribution in the Fujian province was relatively independent, making the regional industrial structure have a statistically significant and negative effect during the pandemic, but not in pre- or post-pandemic periods.
In line with previous research, transport accessibility had a positive effect on economic interactions and city networks in the pre- and post-pandemic periods [
30] (Wang et al., 2020). However, greater transport accessibility is associated with weaker COVID-19 prevention/controls and restrictions [
44] (Yang et al., 2021). This in turn has been shown to weaken tourism links between cities because people are more likely to take long-distance travel in the global context [
10] (Gössling et al., 2021). Similarly, city tourism brand awareness significantly contributed to the city networks pre-pandemic, but its impact was statistically significant and negative during and after the pandemic due to travel restrictions [
45] (Borkowski et al., 2021). It appears to contradict the positive impact of tourism resources and city brand market performance in the post-pandemic period, suggesting the authorities consider tourism resource development as a whole instead of independent city brand promotions and marketing activities.
6. Implications
6.1. Theoretical Implications
This research utilizes the modified gravity model to explore the social network of tourism across cities in the Fujian Province, China. It found that tourism spatial distribution was widely dispersed, with uneven and relatively independent tourism development in different cities. The findings also showed that tourism connection across cities was significantly reduced after the pandemic. This study contributes to the existing literature on the modified gravity model and social network analysis. It also sheds some light on the scope and structure of the spatial network of city tourism before, during, and after the COVID-19 pandemic. Specifically, this paper is one of the first attempts to examine the impacts of the COVID-19 pandemic on the structure of the tourism spatial network from the perspective of a three-phase period: pre-pandemic, present-pandemic, and post-pandemic. This study extends the modified gravity model to handle the pandemic impacts from 2019 to 2021, which are also of great value to enrich the gravity framework in tourism.
This study focuses on social network analysis at the city level, also enriching the literature on tourism spatial networks across cities. The spatial network structure of city tourism proved to be both complex and dynamic: the results of the cohesive subgroup analysis highlight the different compositions of cities during the pandemic, compared to the pre-pandemic and post-pandemic periods. One plausible explanation for this is that COVID-19 induced temporary changes in tourism links between cities. These findings expand the research scope of the tourism spatial networks and enrich the literature on destination marketing and management with the pandemic impacts.
6.2. Practical Implications
This research found that the tourism spatial distribution in the Fujian province was relatively dispersed, and tourism development in each city was independent, occurring with few (or little) interactions across cities. These findings have industrial implications for the balanced tourism development of the destinations. Specifically, previous research found that the weak links between cities indicate a need to reduce administrative boundaries, break down barriers, expand the tourism economic exchange, form close city networks, promote the tourist flow between cities, and encourage cooperation across cities [
46] (Gao, Peng, Lu, & Claramunt, 2022). Thus, related policies should be introduced to help cities work together to build sustainable networks of tourism development [
47] (Rastegar & Ruhanen, 2022).
The impacts of brand awareness and transport accessibility were positive pre-pandemic but negative during the pandemic. In contrast, tourist volume was negative pre-pandemic but was positive during the pandemic. Possible explanations for this include the friction of distance, the spillover effect of tourist volume, and the pandemic-related travel restrictions. Furthermore, tourism resources and market performance had significantly positive impacts on tourism spatial distribution in the post-pandemic period. Destinations need interactions between cities, such as sharing tourist volume, tourism resources, and infrastructure, to achieve sustainable tourism development [
48] (Wang, Huang, Gong, & Cao, 2020). In this way, the tourism links across cities could be strengthened, and balanced tourism spatial networks could be gradually formed [
49] (Xiao, 2022). To promote sustainable and high-quality tourism development, cities in different positions should collaborate and differentiate tourism marketing promotions according to their tourism resources and specific characteristics [
1] (Wang & Ye, 2022).
The findings in this study help to promote the balanced and high-quality development of tourism [
1] (Wang & Ye, 2022). In the spatial distribution network of the tourism economy in Fujian Province, cities have different positions and roles, so development strategies should be differentiated according to the characteristics of each city. For example, more policies should be introduced to help the tourism development of the cities with disadvantages [
47] (Rastegar & Ruhanen, 2022). Furthermore, they should also fully explore the quality tourism resources of each city, integrate resources as well as complementary advantages, promote the sharing of tourism resources between cities, form a resource linkage situation, strengthen the tourism economic ties between cities, and jointly contribute to the development of urban tourism [
50] (Xie, Meng, Cenci, & Zhang, 2022). In addition, resources are the influencing elements of the spatial network of the tourism economy after the epidemic, so it is necessary to pay attention to the development and utilization of urban tourism resources and make full use of the tourism resources to promote the development of the tourism economy. Specifically, the provincial government should coordinate the tourism cooperation between various cities by formulating tourism development plans. The government also needs to introduce supportive policies, such as the establishment of tourism cooperation funds, to provide financial support. Cities may develop tourism products with local characteristics and enhance their diversity and attractiveness.
6.3. Limitations and Future Research Directions
The maximum gravitational value of the city tourism economy in the Fujian province from 2019 to 2021 was measured using the modified gravity model. The tourism spatial distribution, the network characteristics, and the clustering structure characteristics were examined using Ucinet 6. Further, QAP regression analysis was conducted to assess the influencing factors of the tourism spatial distribution and compare their impacts in the three-phase period: pre-pandemic, present-pandemic, and post-pandemic. This research found that geospatial proximity was the most influential factor of the tourism spatial distribution in the three-phase period before, during, and after the pandemic. However, the impacts of tourism resources and city brand market performance on the tourism spatial distribution fluctuated due to the pandemic. Therefore, attention needs to be paid to the utilization of tourism resources and city brand market performance in promoting tourism development across cities.
Although this paper employed social network analysis to compare the differences in the three-phase period, more comprehensive analyses regarding the impacts of the COVID-19 pandemic could be conducted in the future when detailed micro-data become available. Additionally, city tourism brand awareness also needs to be fully examined to jointly promote coordinated tourism development across cities [
50] (Xie, Meng, Cenci, & Zhang, 2022). Since regions, countries, and areas have various natural and cultural characteristics and features, future studies may consider developing general theories regarding tourism spatial distribution to inform industry practices in tourism destination management and marketing.