Structural Equation Model for Exploring the Key Drivers of Consumer Behavior towards Environmentally Conscious Organic Food Purchasing in Japan

Round 1

Reviewer 1 Report

Comments and Suggestions for Authors

Dear authors

The paper aimed to investigate the key factors of consumer behavior to environmentally conscious organic food purchasing in Japan using structural equation model. It seems that it belongs to this special issue. However, some issues must be addressed.

1) All tables must be reorganized to make them more readable. If not, do not put the sentences in the table, instead change them as paragraphs.

2) Figure 1 should be placed right after its first citation.

3) Figure 2, The font size in the figure is not consistent.

4) Hypothesis. More reliable information should be added to support your hypothesis, especially for Attitudes toward the actual purchase,  Socio-demographic characteristics, Indirect effect.

5) The descriptive  statistics of 275 samples must be declared speciffically, which is critical to the results obtained.

6) So many paragraphs are with only one or two lines, which makes the paper is scattered.

7) The 5 th section. Why it is the same with the title of the 4th section? It should be 4.3?

8) Conclusions should be as concise as possible, not to repeat the results. This parts must be rewritten in a more concise way by listing main conclusions point be point.

9) The caption of the Appendix A must be added, also simplify the table as mentioned in suggestion 1).

Author Response

Dear Reviewer,

Good day. 

Thank you for reviewing our manuscript, which certainly improved its quality. We have tried to address all the queries you raised and revised our manuscript accordingly. 

Please find the point-by-point response in the attached file.

 

Thanking you-

Dr. Masuda Begum Sampa

Author Response File: Author Response.docx

Reviewer 2 Report

Comments and Suggestions for Authors

An interesting study was presented on the influence of psychological factors and socio-demographic characteristics on purchasing organic food.

However, the manuscript has several shortcomings, and detailed comments are below.

Detailed notes:

-        Keywords - please reconsider your choice of keywords

-        editorial note - too much spacing between paragraphs

-        Materials and Methods - Has ethics committee approval been given regarding human research? Surveys are also affected by this.

-        Line 96 - before materials and methods should be 3

-        Figure 1 - and the description underneath it - shouldn't they be in the results?

-        Line 131 - please indicate in parentheses how many dollars it is

-        Line 137 - there was an unnecessary "4" before the paragraph indentation

-        Line 151 – name missing before [29]

-        Figure 3 - the caption should be directly below the drawing

-        Line 414 - results and discussion started earlier

-        please rethink the selection of cited literature and point out newer items from the last 5-10 years.

 

-        References - please edit according to journal requirements; in addition - the titles of articles are written once all in capital letters, and at other times only the first word in capital letters

Comments on the Quality of English Language

Minor editing of English language required

Author Response

Dear Reviewer,

Good day. 

Thank you for reviewing our manuscript, which certainly improved its quality. We have tried to address all the queries you raised and revised our manuscript accordingly. 

Please find the point-by-point response in the attached file.

 

Thanking you-

Dr. Masuda Begum Sampa

Author Response File: Author Response.docx

Round 2

Reviewer 1 Report

Comments and Suggestions for Authors

Dear Authors

The paper has been improved. I think it can be accepted for publication.