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Journal: Sustainability, 2024
Volume: 16
Number: 9896
Article:
Is AI Better than Humans? Unveiling the Boundary Conditions Under Which Virtual Influencers Outperform Human Influencers in Endorsing Sustainable Products
Authors:
by
Xu Yan, Hon Tat Huam and Abu Bakar Sade
Link:
https://www.mdpi.com/2071-1050/16/22/9896
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