The Role of Influencers in Shaping the Economic Decisions of Consumers Using the Logistic Regression Approach—Does the Generation Factor Matter?

Round 1

Reviewer 1 Report

Comments and Suggestions for Authors

Dear authors,
I start by congratulating you for the work developed.
The main weakness lies right off the bat with the "abstract". You must rewrite the same to facilitate understanding of the article.
Throughout the article, it turns out that for each sentence they have a paragraph. You must review and rewrite the same.
Then, the authors did not follow the instructions to the journal's form of citation.

Good Luck!

Comments on the Quality of English Language

It is the main weakness of the article in its current state.

Author Response

Attached is our response.

Author Response File: Author Response.pdf

Reviewer 2 Report

Comments and Suggestions for Authors

Find the attached file.

Comments for author File: Comments.pdf

Comments on the Quality of English Language

Minor editing is required.

Author Response

Attached is our response.

Author Response File: Author Response.pdf

Reviewer 3 Report

Comments and Suggestions for Authors

Dear Authors,

The paper provides an interesting perspective on the role of influencers in shaping consumers' economic decisions. However, several key areas require improvement.

The theoretical section is based on well-selected and thoroughly analysed literature. The authors identify a research gap concerning the impact of influencer marketing in Arab countries, which justifies pursuing this research topic. Nonetheless, the significance of Lebanon and generational differences within the global context could be emphasized more clearly.

The research methodology is grounded in a logistic regression model and the analysis of data collected via an online questionnaire from 280 respondents. However, it is necessary to explain why logistic regression was chosen as the most appropriate tool for analysing these particular variables.

The conclusions align with the research findings, but they could be expanded, especially in terms of potential practical implications for companies and marketers.

The article lacks a clear articulation of the study's limitations. While intergenerational differences are mentioned, there is no discussion of potential limitations related to sample selection (e.g., the number of respondents, geographic limitation to Lebanon) or the research methodology itself. Addressing these issues would enhance the credibility of the results.

The absence of “Discussion section” is notable. Such a section would allow the authors to more clearly indicate how their research complements existing literature, for instance, by comparing their findings with studies conducted in other regions of the world.

Additionally, the article does not propose clear directions for future research, which is an area that should be improved. Suggestions could include studies with larger samples, research in other countries within the region, or the application of different statistical methods.

The references in the text should be replaced by square bracket [1], [2-3], under the journal rules.  See: Instruction for Authors.

Best regards,

Author Response

Attached is our response.

Author Response File: Author Response.pdf