1. Introduction
The unsustainable development model of the human economy has led to escalating ecological problems and environmental degradation. Weighing economic development and ecological quality has been one of the critical policy choices faced by countries [
1]. While China has made significant economic achievements in the last two decades, its energy demand has been increasing, and the problem of carbon dioxide emissions has become more and more prominent. The continuous increase in CO
2 (carbon dioxide) emissions is the leading cause of the greenhouse effect [
2]. According to the World Energy Statistics Yearbook, China emits the most carbon. Yale University and others measured the environmental performance of 180 countries, in which China ranked 120th. Recent studies have explored ways to reduce carbon dioxide emissions in the building sector [
3]. For instance, the analysis of embodied carbon in China’s construction industry and optimization of building design parameters for both cost reduction and emission control offer practical insights [
4]. Additionally, research on low-carbon insulation design in different ecological zones and assessments of the financial and environmental impacts of exterior building insulation further highlight the importance of low-carbon strategies in the building sector. Sustainable energy use and household travel drive economic growth. Residents’ green energy use awareness is reflected in every consumption behavior [
5]. The choice of residents’ travel mode is an essential manifestation of green energy use awareness. According to the UN (United Nations) Emissions Gap Report, household consumption now accounts for two-thirds of total carbon emissions, with transport activities having the most significant impact on carbon emissions [
6]. Accelerating the shift in consumption patterns, especially mobility, has become a meaningful way to mitigate climate issues [
7]. According to the study, transportation now emits more greenhouse gases in the US (United States) than electricity [
8]. The choice of transport mode for the UK (United Kingdom) household activities significantly impacts CO
2 [
9]. Road transport contributed the most to China’s 1.14 billion tons of transport sector carbon emissions in 2019. In the face of the continued increase in carbon emissions from global transportation activities, a green transformation in residents’ travel habits must be promoted in China. Since the 14th Five-Year Plan was proposed to promote green development, synergistic promotion of green modes of transportation and conservation of nature has emerged as a crucial support for accelerating the development of green transformation. Green mobility seeks to conserve energy and reduce pollution and can lead to environmental and economic sustainability [
6]. In the worldwide environment of low-carbon sustainable development, exploring low-carbon green mobility for residents is vital in alleviating environmental and energy problems.
Sustainability has emerged as a critical global challenge that requires urgent action to balance economic growth, environmental protection, and social equity. Achieving sustainable development involves not only addressing climate change and resource depletion but also transforming how societies operate, particularly in urban areas where the majority of the world’s population resides. In this context, green mobility plays a pivotal role by offering an environmentally friendly alternative to traditional transportation modes that contribute significantly to greenhouse gas emissions. Integrating sustainable practices into urban mobility systems can help cities reduce their carbon footprint, improve air quality, and enhance the overall quality of life for residents. This study explores how the digital economy can facilitate this transformation by leveraging technology and data-driven solutions to promote low-carbon transportation and support the broader goals of sustainable development.
Currently, governments and scholars are conducting research on how to promote green mobility among residents from both governmental and individual perspectives. From the government perspective, researchers have examined the impact of a range of government policy tools on residents’ travel choices and have concluded that residents’ reliance on automobiles has been successfully limited and public transit use has been promoted by government policy tools [
10]. Government policy interventions in transport mobility include both transport pricing [
10,
11,
12,
13,
14] and public transport improvements [
15,
16,
17,
18,
19] to encourage public transport over private cars. Some scholars have pointed out that Singapore has succeeded in limiting its residents’ reliance on private cars through a series of policy tools, such as road pricing schemes, car purchase restriction schemes, and the improvement of public transport infrastructure [
10]. A scholarly study by means of a questionnaire survey found that the city of Madrid, Spain, encouraged residents to shift to public transportation through two restrictive policies, namely low-emission zones and road tolls [
20]. Several scholars have found through questionnaires and theoretical studies that tax breaks, direct subsidies, and facilitation policies have promoted the popularity of new energy vehicles and electric vehicles [
21,
22,
23,
24]. Shared mobility plays a pivotal role in the transformation of transportation and the promotion of sustainable development. As a key aspect of the digital economy, services like car-sharing contribute significantly to reducing emissions and advancing low-emission transportation solutions [
25,
26]. In fact, countries around the world have adopted a range of policy tools to support green mobility for their residents. For example, Singapore implemented a permit and road pricing system in 1975; London introduced congestion pricing in 2003; and the United States introduced Transportation Demand Management (TDM) in the 1970s. This shows that a series of policy tools adopted by the government play an essential part in the green mobility of residents. From an individual perspective, some academics have examined the effects of factors such as residents’ environmental awareness, educational attainment, household income, occupational status, positional hierarchy and consumer motivation on residents’ green mobility [
27,
28,
29,
30,
31].
China has taken a series of measures to support low-carbon development and green mobility. The National Development Commission established eight low-carbon pilot cities in 2010, seeking sustainable urban development. In 2011, the Ministry of Transport launched the first batch of pilot cities for the construction of low-carbon transportation systems in 10 cities, and low-carbon construction gradually penetrated into the field of transportation and travel. The pilot low-carbon transport policy not only includes creating an effective public transport service system but also accelerating the level of urban public transport infrastructure to actively guide the public to choose green modes of transport. The transportation sector is also actively piloting carbon emissions trading. Beijing has included rail transit, buses, rentals, and passenger transportation in its carbon emissions trading system. Shanghai has included public mobile carbon emissions sources such as buses, cabs, and metro in the management of the trading pilot. A series of measures taken by China plays an important role in promoting green mobility.
Along with governmental and personal factors, the development of emerging technologies on the Internet and the digital economy has had a considerable effect on the travel choices, attitudes, and habits of the residents [
31,
32] that provide new opportunities for realizing low-carbon mobility. According to the “14th Five-Year Plan for Digital Transportation”, digitalization, networking, and intelligence have become a key driving force behind green transportation and low-carbon development. Indeed, China is expanding its investment in new energy vehicles and public transportation, among other things, to strengthen the utility of digital technologies for developing green transportation. For example, the Changsha Traffic Police and Tencent used digital tools to jointly create the Internet Precision Bus. The effect of green mobility is remarkable, and 25% of residents shifted from cars to environmentally friendly transportation.
However, the scholarly community is still divided on how the digital economy affects residents’ green mobility. The first view is that digital technologies can promote green mobility for residents. Digital technologies have led to innovations in building and infrastructure solutions to optimize the built environment and make it smarter [
33,
34]. An ideal built environment can incentivize residents to use the trolley and public transportation more often [
35,
36,
37]. According to the study, digitization and the improvement of Internet technologies have helped drive the development of Mobility as a Service (MaaS). MaaS is based on the modes of transportation that exist today and uses digital technology to integrate and customize efficient, cost-effective, and low-carbon travel solutions for travelers. MaaS solutions with shared access help shift from private vehicles to public or shared modes [
38,
39,
40,
41], contributing to green and low-carbon mobility. Another view is that digitization and broadband Internet access have reduced the use of public and active transportation [
32]. The development of the Internet may result in the fragmentation of work activities, and given the flexibility of private vehicles, public transportation is generally not used to implement fragmented activities [
42,
43]. Therefore, in the worldwide environment of low-carbon sustainable development, it is crucial to study how the digital economy can successfully nudge green mobility.
According to a survey of the pertinent literature in this research, only a few academics have focused on the critical role of digital technology and policy instruments for green mobility. For example, existing research shows that intelligent mobility platforms have great potential for green mobility [
41,
44,
45,
46]. Additionally, policy tools favorably affect green mobility [
36,
37]. In conclusion, although some academics have concentrated on the critical role of digital technology and policy tools for green mobility, they have yet to take an empirical analysis approach to test the relationship between them. Moreover, there is no literature on the moderating role played by policy instruments in the digital economy’s impact on residents’ green mobility. In order to further the research in this sector, this paper examines the moderating function of two policy tools, namely, a low-carbon transportation pilot and carbon emissions trading, from both theoretical and empirical aspects. It also introduces “smart city” pilots as exogenous shock policies and other robustness tests to confirm the validity of the empirical results. This is of great theoretical and practical significance for promoting low-carbon and green transportation for residents.
The research objectives of this paper are (1) to theoretically analyze the transmission mechanism of the digital economy on residents’ green mobility and the moderating role of policy instruments in this transmission mechanism, and (2) panel data of 264 Chinese cities from 2011–2021 are utilized as a macro sample to empirically examine the impact of the digital economy on residents’ green mobility and the moderating role of policy instruments. It provides empirical evidence for the promotion of low-carbon and green mobility modes in China. First, the influence of the digital economy on green mobility is investigated. Second, the moderating effects of policy instruments between the digital economy and green mobility are analyzed. Finally, the paper conducts heterogeneity tests for different economic and human capital levels to further analyze whether the moderating effects of the policy instruments are still significant under the condition of heterogeneity. This paper provides some supportive evidence in discussing the digital economy’s promotion of green mobility for residents. It explains how digital tools and low-carbon policies can be used to promote green mobility and thus promote green and sustainable development in China.
This study is novel in two ways: (1) This paper enhances green mobility research. This paper innovatively links the digital economy, policy tools, and residents’ green mobility to show their essential relationship. This paper highlights the critical role of the digital economy and the moderating effect of policy tools, which provides new perspectives and support for the promotion of green mobility. (2) This paper uses novel research methods. First, this study analyzes the digital economy, policy instruments, and inhabitants’ green mobility using theoretical and empirical methods. The moderating effects of two policy tools, a low-carbon transportation pilot and carbon emissions trading, are examined in depth using Chinese city-level data. The empirical part is analyzed by constructing a two-way fixed effects regression model, which eliminates the influence of factors that vary with individuals and time. In the previous literature, most academics have examined the effect of MaaS on the sharing economy and public transportation only through theoretical analysis. Second, in order to more effectively evaluate the influential role of promoting residents’ green mobility, this paper innovatively adopts the “smart city” pilot as an exogenous shock policy and evaluates this real-world problem by the DID method. Third, considering the time lag in the implementation of policy instruments, this paper lags the explanatory variables by one period to examine the robustness of the results. Finally, this paper examines the essential roles of the economy and human capital in residents’ green mobility and analyzes the heterogeneity from these two aspects. It bridges the gap in this research area.
The remaining sections of the essay are arranged as follows. The second section deals with the theoretical mechanisms. The third section is economic modeling and data sources. The fourth section is the empirical analysis. The fifth section is the discussion. The sixth section is the conclusion and policy implications.
5. Discussion
The pursuit of green mobility not only saves resources and reduces pollution but also encourages the sustainable development of cities and the building of ecological civilization. Studies have already shown that the growth of digital technology can efficiently encourage green and low-carbon travel modes such as public transportation and sharing. In addition, a series of policies proposed by the government provides strong support for promoting green mobility among residents. Based on the empirical results in
Section 4, the research in this paper is discussed as follows.
First, we find that the development of the DE can effectively promote green mobility for residents. Sochor et al. (2018) can prove the point of this article. He pointed out that MaaS platforms based on digital technologies can facilitate the choice of shared mobility and sustainable mobility modes [
46]. This is because the development of digital technology is the basis for the advancement of digital applications such as smart grid support platforms and MaaS platforms. These transportation service platforms combine environmental impacts to provide travelers with green, low-carbon, and shared modes of transportation as an alternative to private car travel options [
38,
44,
45]. Therefore, this paper concludes that the growth of the DE can successfully encourage residents’ green mobility.
Second, this paper examines the moderating effects of two policy instruments: the low-carbon transportation pilot policy and the carbon emissions trading policy. By looking at the coefficients of the interaction terms between the policy instruments and the DE, we can infer that both policy instruments are able to positively regulate the promotion effect of the DE on green mobility. This confirms the study of Gonzalez et al. (2022) that low-emission zone policies and urban parking restrictions encourage residents to switch from private cars to green transportation [
20]. In addition, Diao (2019) studied that Singapore has succeeded in limiting residents’ reliance on personal automobiles and promoting its adoption of public transportation through a range of policy tools such as road pricing schemes, car purchase restriction schemes, improvements in public transportation infrastructure, and transport planning [
10]. Specifically, the low-carbon transportation pilot and the carbon emissions trading policy are studied in this paper. Low-carbon transportation pilot policies include accelerating the construction of green transportation infrastructure, creating an efficiently connected and fast and comfortable public transportation service system and promoting the low-carbon transformation of transportation means promoting green mobility. The carbon emissions trading mechanism incorporates projects such as voluntary certified emission reductions in transportation, promotion of the implementation of new energy vehicles, and transportation of stationary and mobile sources. A series of government policies are crucial to the growth of green transportation using advanced digital technologies as a means. Therefore, this article makes the case that low-carbon transportation pilot policies and carbon emissions trading policies can enhance the DE’s ability to promote green mobility.
Third, the heterogeneity analysis in this paper shows that there are significant differences in the contribution of the DE to the promotion of green mobility among residents in response to changes in the level of the economy and human capital. Specifically, in regions of high economic development and human capital, the DE can effectively promote green mobility among residents. Moreover, policy tools can play a positive moderating role. This is because, in cities with high economic development and education, it is easier for residents to master MaaS transportation platforms or other digital transportation modes and the easier it is for them to take advantage of the digital economy’s contribution to green mobility. The conclusions of this study have significant ramifications for how low-carbon policy and budgetary measures are implemented in various nations.
Furthermore, our results align with recent empirical studies in the field of urban economic development and sustainability. Michalina et al. (2021) emphasize the importance of comprehensive sustainability frameworks [
66], which resonates with our finding that the digital economy fosters green mobility by leveraging digital platforms such as MaaS. This is consistent with Sochor et al. (2018) and Amatuni et al. (2020), who found that digital platforms contribute to reducing private car use and encourage green travel modes like shared mobility [
46,
67]. Additionally, our findings regarding the regional heterogeneity of the digital economy’s impact echo Guo et al. (2023), who highlighted that economic structures and local policies play a critical role in sustainability outcomes [
68]. In line with these studies, we propose that future research further explores the broader integration of sustainability metrics to enhance the robustness of such analyses.
When comparing with international experiences, Singapore stands out as a leading example, having successfully implemented policies like road pricing and vehicle quota systems that promote public transportation over private car use [
10]. Similarly, London’s congestion pricing, introduced in 2003, has proven effective in reducing traffic congestion and encouraging the use of public transport and cycling. The shift to low-emission zones and the promotion of shared mobility solutions in European cities like Madrid and Stockholm further demonstrate the positive role that policy instruments play in green mobility. These examples illustrate how a combination of regulatory measures and digital technologies can significantly reduce carbon emissions from the transport sector.
6. Conclusions and Policy Implications
6.1. Conclusions
In the context of the era of big data and sustainable development, the Government must formulate appropriate fiscal measures and low-carbon policies to promote the green transformation of residents’ travel modes. The growth of the DE provides an opportunity to promote green travel for residents. Although there is already literature that has preliminarily examined the various factors affecting residents’ public transportation travel, there are still research gaps. This paper empirically examines the DE and the effective role of two policy instruments based on panel data for 264 cities from 2011–2021. The conclusions drawn are as follows:
- (1)
The growth of DE can effectively promote residents’ green mobility. After taking into account the fact that the residents’ change of mobility mode is a long-term process, the relevant explanatory variables will be lagged one year to test the role of the DE on green mobility, and the conclusion is still significant
- (2)
Low-carbon transportation pilots and carbon trading policies positively regulate the promotion of green mobility by the DE. This indicates that the digital economy is more effective in promoting green mobility for residents in the policy pilot cities.
- (3)
This paper further investigates the differences in the roles of the DE and policy tools between regions with different levels of economic and different human capital. The promotion effect of DE on green mobility is more significant in regions with high economic development and regions with high human capital. Furthermore, the moderating effect of policy tools is also more significant.
These findings highlight the pivotal role that the digital economy (DE) plays in driving green mobility, particularly when supported by policy instruments such as low-carbon transportation pilots and carbon trading. The significant effect of these policies in regions with higher economic development and human capital underscores the need for targeted approaches that consider regional disparities. Additionally, the robustness of our findings, even after accounting for time-lagged variables, provides strong empirical evidence that the DE is a key driver in the transition towards sustainable transportation.
6.2. Limitations
This study has several limitations that should be acknowledged. First, the analysis is constrained by the availability of data, which may limit the comprehensiveness of the measures used for both the digital economy and green mobility. While the study employs panel data from 264 cities in China, certain variables may not fully capture the complexities and nuances of these concepts. For instance, the digital economy is measured using a set of indicators that may not cover all aspects of digital transformation, such as emerging technologies or digital infrastructure quality. Similarly, green mobility is primarily assessed through public transportation metrics, which may not encompass other sustainable travel behaviors like cycling or walking.
Second, there could be potential unobserved factors influencing the results. Although the use of a fixed effects regression model helps to control for time-invariant factors, some regional characteristics, cultural differences, or local policies not included in the model may still affect the relationship between the digital economy and green mobility.
6.3. Policy Implications
First, digital technologies need to be integrated into public transport infrastructure, intelligent network support platforms, MaaS transport service platforms, and other areas to enhance the digitization, networking, and intelligence of the public transport system. It is vital to improve public transport travel services, increase investment in the public transport sector, and encourage tram travel to promote green and low-carbon mobility among residents. The government should integrate big data and internet technology to implement spatial planning and set aside public space for transportation systems. A combination of digital technology in transportation system design to encourage walking and public transportation can be used, focusing on the origin and destination of non-motorized trips and transfers midway. Provide residents with comfortable and convenient public transportation to promote green travel.
Secondly, this research makes the following policy recommendations by analyzing the moderating effects of the low-carbon transportation pilot and the carbon emissions trading policy. Government policymakers should guide the public to prioritize green modes of travel such as public transport, walking, and cycling when formulating low-carbon policies. Examples include lowering public transportation fares, implementing congestion pricing programs, restricting the issuance of motor vehicle licenses, and urban parking restrictions. The heterogeneity analysis shows that the government should consider the local level of economic development and human capital when implementing policy instruments. In cities with low economic and human capital, the digital economy and policy tools are not as effective in greening travel. Therefore, before transforming the way residents travel, local economic and educational investments should be increased to improve their disposable income and quality education.