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Journal: Sustainability, 2024
Volume: 16
Number: 8914

Article: Navigating the Digital Landscape: Evaluating the Impacts of Digital IMC on Building and Maintaining Destination Brand Equity
Authors: by Meng Qi, Zulhamri Abdullah and Saiful Nujaimi Abdul Rahman
Link: https://www.mdpi.com/2071-1050/16/20/8914

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