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Journal: Sustainability, 2023
Volume: 15
Number: 1096

Article: How Do E-Brand Experience and In-Store Experience Influence the Brand Loyalty of Novel Coffee Brands in China? Exploring the Roles of Customer Satisfaction and Self–Brand Congruity
Authors: by Yibei Pu, Norzaidahwati Zaidin and Yaodong Zhu
Link: https://www.mdpi.com/2071-1050/15/2/1096

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