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Journal: Sustainability, 2022
Volume: 14
Number: 12328
Article:
Not All Churn Customers Are the Same: Investigating the Effect of Customer Churn Heterogeneity on Customer Value in the Financial Sector
Authors:
by
Woong Park and Hyunchul Ahn
Link:
https://www.mdpi.com/2071-1050/14/19/12328
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