This section reviews and sorts out the relevant research literature on corporate environmental responsibility, and puts forward corresponding theoretical assumptions for the research on the impact and mechanism of corporate environmental responsibility on corporate performance.
2.1. Research on Corporate Environmental Responsibility
In recent years, enterprises have paid more and more attention to their own impact on the environment, and their practices on environmental management have become more specific and in-depth, and they have tried to mitigate the negative impacts on the environment through these management practices. Shrivastava’s research is the first to propose that the management style of enterprises is changing to “ecology-centric” to highlight the relationship between ecological enterprise sustainability and the environment [
4]. Research seeks effective ways to systematically renew natural resources and minimize waste and pollution. Nowadays, scholars use a series of variables to identify and evaluate environmental responsibility, including pollution reduction plan, the degree of organization to protect natural resources, the voluntary participation in environmental restoration, the rationality of ecological design practice, and the feasibility of systematically reducing waste and emissions in practice [
5,
6]. Academia and the industry have reached a consensus on the importance of corporate environmental responsibility, believing that corporate environmental responsibility is an essential link in the process of achieving sustainable development, and the behavior of undertaking corporate environmental responsibility has received common attention in terms of the environment and society [
7].
2.1.1. Resource-Based View
In order to understand how the natural environment affects management decisions, scholars began to introduce a more resource-based view into the academic research of business management [
8]. The resource-based view adds environmental elements to the original resource-based view, emphasizes the importance of ecological environment to the sustainable development of enterprises, and endows the core role of ecological environment. The resource-based view assumes that enterprises can achieve sustainable development when dealing with natural environmental problems [
3]. The core principle of the resource-based view is that reducing the consumption of resources and increasing public regulation will challenge enterprises to develop new strategies, but at the same time, it can help enterprises to establish sustainable competitive advantages and reduce the impact of enterprises on the environment. One of the most basic assumptions of the resource-based view is that the natural environment represents a unique, rare, and valuable resource, and enterprises that develop strategies around the effective utilization of natural resources will generate greater economic, social, and environmental values [
9]. Research evidence shows that, even though a company may operate in different markets and management systems, formulating a pollution prevention strategy is still an important basis for determining the sustainable development of an enterprise at the economic, social, and environmental levels [
10]. In addition, the resource-based view emphasizes the important role of the legality of the environment and, especially, environmentally sensitive industry enterprises are put forward, so enterprises will be more willing to improve the environment legality in capital investment, because the legality and legitimacy can reduce the challenges enterprises may encounter in the process of environmental liability risks, improve the enterprise reputation, improve enterprise access to resources, and strengthen the relationship between enterprises and stakeholders.
The proposal of the resource-based view has long-term management and policy significance for enterprise management. To achieve sustainable development, organizations must pursue profits without neglecting the ecological environment and human interests, because environmental protection will affect the current and future competitiveness of organizations.
2.1.2. Institutional Theory
Institutional theory has been widely used to study corporate environmental issues and practices [
11,
12]. Institutional theory holds that an enterprise is an open system, the boundary between it and the surrounding environment is blurred, and they permeate each other. The development of an enterprise is not only subject to pressure related to technology and resources, but also to pressure related to the surrounding institutions, belief, and custom [
13]. Dimaggio and Powell emphasized that the institutional environment restricts the strategic choice of enterprises [
14]. Legitimacy is a core concept of institutional theory, which refers to whether an organization’s behavior conforms to certain social systems and cognitive norms [
15]. In order to be recognized, enterprises should not only comply with legal requirements or market demands, but also conform to mainstream social norms and values [
16]. If stakeholders do not recognize the activities of the enterprise, then the enterprise faces legitimacy pressure. For enterprises, regulatory pressure mainly comes from government agencies, customers, and NGOs [
17]. Delgado-Ceballos et al. found that stakeholders can influence the environmental behavior of enterprises through various channels, including environmental regulations, environmental reports of NGOs, social media supervision, and resistance of customers and suppliers to non-environmental products [
18]. Generally speaking, green behavior has become an important way for enterprises to cope with external pressure [
17]. The more legitimacy pressure a company receives from its stakeholders, the more likely it is to adopt a green strategy [
19].
In recent years, more and more attention has been paid to the illegal behavior of enterprises, especially in environmental aspects (such as the release of toxic substances and emissions that contribute to global warming) [
20]. Enterprises began to take environmental performance into consideration and re-evaluate their participation in enterprises. For example, investors lowered the share price of polluting enterprises and the government introduced emission cost policy [
8]. Under this pressure, with the promulgation of environmental laws and regulations by the government and the legislature, the external environment of enterprises is also changing. Enterprises are being forced to re-evaluate their strategic approach to the natural environment and environmental protection measures are having an increasing impact on their operations. In addition, Institutional theory focuses on the impact of non-market institutions on corporate policies [
21]. This suggests that firms are not always profit maximizers and that their policies often reflect responses to legitimacy pressures. To win the trust of outside agencies, businesses can have a compelling reason to green their products and provide consumers with sufficient and verifiable information on these topics. According to institutional theory, in order to obtain legitimacy and survive, enterprises tend to comply with the norms and institutions prevailing in their environment [
14].
Based on previous studies [
9,
22], this study defines corporate environmental responsibility as the behavior of enterprises voluntarily bringing environmental factors into daily operations. It is the responsibility of pollution reduction and resource consumption that enterprises should bear in order to maximize economic benefits in the process of production and operation, and it is the contribution of enterprises to sustainable development.
2.2. Research on the Relationship between Corporate Environmental Responsibility and Corporate Performance
In the past economic development, enterprises often only took into account the short-term interests of economic development, wantonly destroying and squandering environmental resources, ignoring the long-term consequences for the environment and society.
In recent years, more and more attention has been paid to the illegal acts of enterprises, especially in the environment (such as the release of toxic substances and the emissions that exacerbate global warming). Enterprises began to take the environmental performance into account, and reassessed their participation. For example, investors reduced the share price of polluting enterprises, the government introduced the policy of emission costs, and consumers considered the environmental concept of enterprises when purchasing products and services [
8]. In this context, there are more and more studies on the impact of corporate environmental responsibility on corporate performance. For the empirical research on the relationship between corporate environmental responsibility and corporate performance, there are mainly four conclusions: Promoting relationship, inhibiting relationship, non-linear relationship, and no significant correlation.
First, corporate performance of environmental responsibilities will improve corporate performance [
23,
24]. Cai and He screened a sample of US listed companies from 1992 to 2011, and formed a stock pool based on companies with better KLD indicators. The results show that from the fourth year, these companies have an investment return that exceeds the industry average return by more than 3% [
25]. Clarkson analyzed the average ROE, average EPS, and average ROC data of the paper industry, and empirically studied the impact of corporate environmental management on profitability. The results show that the better the corporate environmental management, the higher the corporate profitability will be [
26]. Freeman believes that in the long run, corporate performance is positively related to corporate environmental responsibility [
27]. McLaughlin and Klassen found that after enterprises enhance their environmental responsibility management, their market returns and stock prices will increase, resulting in an increase in the expected value of enterprises [
15]. Robert and Mahoney empirically studied the relationship between corporate environmental responsibility and corporate value in the Canadian Toronto stock market, and found that there is a significant positive correlation between environmental responsibility and corporate value [
28]. Hang et al. found that improving environmental performance has no short-term impact on corporate financial performance, but it significantly benefits in the long run, which is consistent with Porter’s hypothesis [
29]. Second, corporate performance of environmental responsibility will inhibit corporate performance [
30]. Some scholars believe that corporate environmental responsibility will increase costs [
31], reduce corporate benefits [
32], and may have a negative impact on economic performance [
33,
34]. Thirdly, there is a non-linear relationship between corporate performance of environmental responsibility and corporate performance [
35,
36,
37]. Fourth, there is no significant relationship between corporate performance of environmental responsibility and corporate performance [
38,
39,
40].
On the basis of previous research, the theoretical link between corporate environmental responsibility and corporate performance will be based on resource-based theory and institutional theory. The resource-based view holds that enterprises should incorporate environmental protection into their core operation and strategic management systems. They view CER as a unique resource or means, or as a way in which management can run the organization to generate higher revenue or reduce costs to improve financial performance [
41]. At present, it is widely believed that good performance of environmental responsibility by enterprises can effectively reduce energy use and waste generation, so that enterprises can save costs [
42].
Faced with increasingly severe environmental problems, enterprises need to actively undertake environmental responsibilities and conduct environmental management. Some scholars have found that the fulfillment of environmental responsibilities by enterprises will prompt enterprises to demonstrate a high level of environmental management capabilities, in order to achieve social legitimacy and avoid government regulatory risks, thereby increasing corporate benefits [
43]. Research based on institutional theory shows that even if compliance with environmental regulations incurs additional costs, it can also reduce costs in other areas (such as waste treatment technology) [
44]. Many studies have explored the factors that promote enterprises to participate in environmental responsibility and their positive impact on corporate performance [
45,
46]. Spicer actually tracked and investigated the relationship between environmental responsibility and corporate performance. The study found that if the driving force to reduce pollution only comes from legislative coercion and public pressure, then the relationship between environmental responsibility and corporate performance is fragile and short-lived [
47]. In the long run, if enterprises actively fulfill their environmental responsibilities, take effective measures to save energy and reduce emissions, establish an excellent corporate image of environmental protection, and safeguard the rights and interests of stakeholders, they will be able to receive government environmental subsidies. Through the vigorous publicity and reporting of the media, they can improve their image, increase product sales, bring lasting profits, and realize sustainable development. Therefore, we propose the following assumptions:
Hypothesis 1 (H1): Corporate environmental responsibility has a positive impact on corporate performance.
Recent studies have begun to delve into the transmission mechanism between corporate environmental responsibility and corporate performance [
48]. If the enterprise managers lack understanding of the environmental management transmission mechanism, the enterprise’s environmental management decision making will not be able to demonstrate its due value.
2.3. Research on the Transmission Mechanism of Corporate Environmental Responsibility to Corporate Performance
Although some early studies have explored the more general relationship between corporate environmental responsibility and corporate performance, in recent years scholars have not only studied whether corporate environmental responsibility can improve corporate performance, but also tried to find out the potential mechanism of corporate environmental responsibility affecting corporate performance [
49].
In terms of potential intermediary mechanisms, some scholars have studied how legitimacy regulates the impact of CER on corporate performance. As a signal to protect the environment, CER enhances corporate legitimacy and thus improves corporate performance [
50]. Yang et al. took 677 enterprises as the research object to explore the impact of the existence of environmental NGOs (ENGOs) on the performance of corporate environmental responsibility. The results show that environmental NGOs play an important intermediary role between government regulation and enterprise implementation [
2]. Based on the stakeholder theory, Peng et al. established a mediation effect model to reveal the important relationship between environmental regulation and corporate environmental responsibility [
51]. Based on the theory of institutions and signaling, Wei et al. explored how corporate environmental responsibility affects the performance of enterprises in abnormal institutional environments. The results show that CER indirectly affects corporate performance through the mediating effect of commercial and political legitimacy [
52]. Using the unique data set of Chinese listed companies from 2008 to 2014, Ning et al. studied how corporate social responsibility affects different types of corporate environmental product innovation and corresponding corporate performance. The empirical results show that sustainable product innovation plays an intermediary role between strategic corporate social responsibility and corporate performance [
53]. In addition, some scholars have also identified some important intermediary mechanisms, including corporate reputation [
54], external environmental management [
55], customer satisfaction [
56], internal intangible resources [
57], consumer trust [
58], and environmental management capabilities [
59].
This paper will explore the potential transmission mechanism of corporate environmental responsibility to corporate performance from the perspective of green innovation. Scholars have conducted extensive research on the impact between environmental responsibility, green innovation, and corporate performance, with widely divergent results [
60,
61]. Porter and Linde proposed that Pareto improvement can be achieved through well-designed environmental regulations, as this approach both protects the environment and increases competitiveness by accelerating innovation and compensating for compliance costs [
62]. By fulfilling environmental responsibilities, enterprises promote their green innovation R&D activities and improve the performance of industries or enterprises. According to Jaffe et al., the size of the environmental protection cost of industrial enterprises mainly depends on the cost of industrial enterprises’ green technology innovation investment and environmental pollution control investment cost, and policies and measures themselves can also change the nature and speed of industrial enterprise technological innovation [
63]. Through the empirical research on the relationship between the pollutant emissions of manufacturing enterprises and the number of environmental protection technology patents, Albort et al. found that the implementation of environmental protection policies and measures can effectively promote the number of environmental protection patents of manufacturing enterprises. However, there is a negative correlation between the industrial pollutant emissions of manufacturing enterprises and the number of environmental protection patents [
64]. Strict environmental regulations and environmental governance measures can motivate enterprises to fulfill their environmental responsibilities, encourage enterprises to invest in green innovation projects, and encourage enterprises to actively introduce new pollution control technologies, thereby improving the efficiency and performance of enterprises [
65].
Combing the literature, we can see that enterprises sometimes have to meet the hard requirements from the government to fulfill their environmental responsibilities, such as purchasing pollution emission rights, paying pollution discharge fees, etc. Under the environmental regulation of the government, enterprises are likely to divert the funds planned for R&D investment to buy pollution emission rights, which will have a crowding out effect on the R&D investment of enterprises. However, it also stimulates and motivates businesses to innovate their production processes and products to meet or even exceed the requirements of environmental policy. Through green innovation, it can not only offset the additional compliance costs of enterprises, but also cultivate the competitive advantages of enterprises [
62]. Enterprise innovation is not only the basic requirement for enterprises to maintain their competitive advantage in the market, but also an important guarantee for enterprises to improve business performance and enhance profitability [
66]. The goal of green innovation is to reduce energy consumption in the production process or in the process of converting waste into valuable goods. In particular, green innovation includes reducing air or water emissions, reducing water consumption, improving resource and energy efficiency, and shifting from fossil fuels to bioenergy [
67]. By doing so, those enterprises that take the lead in implementing the green innovation strategy can form a competitive advantage and enhance their profitability. Finally, enterprises will be encouraged to achieve the improvement of enterprise performance through the progress of green innovation technology.
The existence of environmental responsibility means that environmental factors have the same characteristics as other production factors. The demand of enterprises for environmental factors is the same as that of other production factors. Therefore, environmental costs are also included in the production function of enterprises. Enterprises with sustainability as the goal of production and operation can have more competitive advantages in terms of enterprise performance [
68] and social legitimacy [
22]. George et al. showed that enterprises enter the advanced stage of environmental management development by participating in decision making to achieve corporate sustainability [
69]. It is of great significance to study how to motivate enterprises to actively fulfill environmental responsibility and practice green production mode to realize sustainable development of enterprises. Some scholars have studied the priority of enterprises in emerging markets in terms of performance and tested the importance of corporate social responsibility on corporate performance [
70]. May et al. studied the relationship between corporate social responsibility, employee green behavior and environmental sustainability, and tested the important role of green behavior on corporate sustainable development [
71]. It can be seen from this that when enterprises pay more and more attention to environmental responsibility, it will inevitably lead to an increase in environmental input, thereby promoting green innovation and R&D activities of enterprises. The essence of enterprise green innovation is to solve the contradiction between enterprise production activities and resources and environment, and obtain additional profits through the compensation effect of green innovation, which ultimately stimulates the improvement of enterprise performance. Therefore, based on the above analysis, the following assumptions are put forward:
Hypothesis 2 (H2): Corporate environmental responsibility through green innovation has a positive incentive effect on corporate performance.