Should “Green” Be Precise? The Effect of Information Presentation on Purchasing Intention of Green Products
Abstract
:1. Introduction
2. Theories and Hypotheses
2.1. Information Presentation Modes
2.2. Green Products
2.3. Information Presentation of Green Products
2.4. Green Trust
2.5. Product Types
3. Methodology
3.1. Study 1
3.1.1. Design and Participants
3.1.2. Procedures
3.1.3. Results and Discussion
3.2. Study 2
3.2.1. Design and Participants
3.2.2. Procedures
3.2.3. Results and Discussion
3.3. Study 3
3.3.1. Design and Participants
3.3.2. Procedures
3.3.3. Results and Discussion
4. Discussion
4.1. Theoretical Contributions
4.2. Practical Implications
4.3. Limitations and Future Directions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
References
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Liang, S.; Zhang, M.; Chu, Y.; He, L. Should “Green” Be Precise? The Effect of Information Presentation on Purchasing Intention of Green Products. Sustainability 2022, 14, 10291. https://doi.org/10.3390/su141610291
Liang S, Zhang M, Chu Y, He L. Should “Green” Be Precise? The Effect of Information Presentation on Purchasing Intention of Green Products. Sustainability. 2022; 14(16):10291. https://doi.org/10.3390/su141610291
Chicago/Turabian StyleLiang, Shichang, Min Zhang, Yuxuan Chu, and Lingling He. 2022. "Should “Green” Be Precise? The Effect of Information Presentation on Purchasing Intention of Green Products" Sustainability 14, no. 16: 10291. https://doi.org/10.3390/su141610291