Creating Shared Value: Exploration in an Entrepreneurial Ecosystem
Abstract
:1. Introduction
- What is considered shared value creation in organizations?
- What is considered shared value creation in organizations in an entrepreneurial ecosystem?
- What are the consequences for organizations in an entrepreneurial ecosystem of creating shared value?
- What influence does society have on the activities of companies in the entrepreneurial ecosystem?
2. Theoretical Framework
2.1. Creating Shared Value
2.2. Value Creation in an Entrepreneurial Ecosystem
3. Methodology
3.1. Theoretical Sampling and Data Collection
3.2. Procedures for Data Analysis
4. Findings
4.1. Entrepreneurial Ecosystem Value
Entrepreneurial Ecosystem Resources
“…having that great backing behind you and certainly for me what is most important is the entrepreneurial ecosystem among the entrepreneurs that I’m sure they have told you that as well”.(Timpers, P. 18)
“…brings above all two things that are very important: training and dedication of the professionals who are there”.(ParkUp, P. 16)
“…it trains us not only in aspects of the company itself, in how to configure ourselves, our management, our marketing strategies, sales, operation, etc., it gives us training in other aspects and it is also an ecosystem of proximity to look for this network of clients”.(Booboo, P. 9)
“…well we give them a free training program, we give them visibility, we give them contacts and networking”.(Informant, P. 5)
“…In the professional way they also communicate or link you with many other companies that you could do individually, but it will take you more time”.(Refixme, P. 19)
“…for me what is most important is the business ecosystem among entrepreneurs, it is that everything there is like a big family, even if there are companies there that are dedicated to the same thing as yours, there is no competition”.(Timpers, P. 18)
“The support we have received from them is to a large extent to achieve that scalability, which is not provided by money but by having a firm company structure, a way of working in a more organized way”.(Gana energía, P. 13)
“…We have been able to appear in the press, we have been able to hold talks, organizations, events that, perhaps, probably almost certainly if we were not in Lanzadera would not have been possible”.(Gana energía, P. 13)
4.2. Creating Shared Value
4.2.1. Value-Creating Company
“…we realized the need to digitize the stores and markets, these traditional businesses, because they are gradually losing their sales, because the large platforms and supermarkets are increasingly coping with this demand and we saw that there was a strength in these stores, which is the value of their product”.(BajaBajo, P. 4)
“…within the concept of our business model it is implied that we have to collaborate, that we have to understand each other, that we have to try to improve all the aspects within the ecosystem, not only the customer’s parts, optimizing their flows, their costs, etc. we also help suppliers in the sales consolidation part, we are business capturers for them, and we also optimize their supply chains”.(Booboo, P. 33)
“…despite the fact that everyone defends their own interests, there are certain aspects in which you cannot wage war on your own and I think we should all join together to achieve certain common objectives regardless of the fact that each one defends his own”.(Timpers, P. 40)
“…we make healthy food, and also that healthy food is sustainable. For us, health comes first, it is our focus, then sustainability, because of the intrinsic values of our products, and because they are plant-based, we are helping to solve an ethical problem”.(Vegaly, P. 26)
“…well, right now a psychologist has a lot of unemployment, I think because there is a very small market of people who can afford it. What we want is to open it up, i.e., if you lower the cost it will happen as it has happened in other things, you will have access to more people who will be able to access these services”.(Serenmind, P. 34)
“…So what we want is... we seek the inclusion and normalization of disability and of people with disabilities in the labor market, therefore, we want to give jobs to people with disabilities, we also collaborate with athletes, paralympians and people with some kind of disability with whom we also want to grow hand in hand”.(Timpers, P. 14)
“…we were aware of the law that was passed this year, banning single-use consumer plastic, so we wanted to find a product that we could use to replace plastic but still be sustainable and effective for restaurants and establishments”.(Ecogloop, P. 8)
“…the environmental aspects, because in the end we reduce routes and optimize loads, so this has a much lower energy consumption, which also favors us”.(Booboo, P. 33)
4.2.2. Value-Creating Ecosystem
“…You go with another and you can easily communicate with the company you want, it’s... it’s really wonderful. And on the other hand, at the moment of making synergies, we also said...well, if we are already here and we are helping each other with the business model, logistics and operations with many people, we are going to make synergies between us and between them”.(Refixme, P. 20)
“…each one has knowledge of “I don’t know”… of computer issues, shipping. Well, if we could see the whole issue of shipping packages, we could reduce costs. I know it is complicated because each company has its own shipping strategy, but I think you can share a lot of resources”.(Neki, P. 46)
“…Lanzadera in Valencia has a lot of strength, in the end, what they transmit to us is their management model... these total quality models involve all the actors of what is understood to be a social or entrepreneurial ecosystem”.(Booboo, P. 13)
“…yes, I think so, there are also social projects in Lanzadera that also do very interesting things. It is true that these types of projects are still rarely seen today, there are countries where I think they are more evolved, but in Lanzadera there are some more social projects”.(Timpers, P. 46)
4.3. Social Requirements and Benefits
4.3.1. Benefits of Creating Shared Value
“…it can benefit first in empathy or in the synergy you make with other customers because if there are many customers looking for those values as a whole if I care about sustainability in my daily life where I recycle, I do not promote flash fashion and this company matches my values, then it is a company that will reach me or that will go with me through life”.(Refixme, P. 38)
“…Today, there are more and more companies that are already looking at the level of service and within the level of service they look at environmental aspects, that is to say, that things can be done well and can be done with resources that consume less, and then the price, we will see if there is a big difference, then maybe there will be some companies that will think about it”.(Booboo, P. 34)
“…there are so many companies with situations so similar to yours, with the same problems, with the same concerns, which in the end are always created… that is, is a society that aims to help others, and if I get out of trouble, you get out of trouble”.(ParkUp, P. 10)
“…a win-win where there is no disproportionate win for any party, in general a win-win always benefits everyone”.(Neki, P. 42)
“…we have a central axis that people directly see us as someone who does a very big human and social project… we make sneakers, but if defending the same ideas, the same accessibility, the same line of principles we had made T-shirts, I think it would have gone just as well but precisely because what people like about us is the whole experience, the value we bring”.(Timpers, P. 26)
“…if you take better care of your society and that includes all your suppliers, your partners, your workers, then in the end all this generates an environment that is likely to help you grow. I believe that companies are becoming aware of this and little by little they are changing and are seeing that more and more people are reading about these issues in the newspaper”.(Serenmind, P. 38)
4.3.2. Business as a Contribution to Society and Environment
“…It is not an obligation, so far it is not, but the market tends to value this more and more. To value this social involvement as a contribution of value. We see it in all the big companies that are becoming more and more they are becoming more and more aware of the importance of social involvement as a value contribution”.(BajaBajo, P. 29)
“…Today, either you act right or they will look for an option other than you. So, at the end of the day it is a moral obligation, so to speak in terms of values, but I also think it is an obligation because in the long run companies that do not apply this story, I do not know to what extent they will survive”.(Gana energía, P. 45)
“…we don’t do it to make a profit, we do it because we want to create value. I don’t do it because I think I can benefit from it, I do it because I think the world can benefit from it”.(Vegaly, P. 46)
“…that is what we have opted for and it benefits us at the company level, but also at the personal level of self-satisfaction. To be doing something that goes beyond just a business”.(Ecogloop, P. 32)
“…if you bring some values to your company and that is really reflected in the company, not that you just make a campaign to make it look like you are doing it, but that you are really doing it”.(Serenmind, P. 38)
“…it must go hand in hand with the companies, but also with the governments. I believe that the companies need to be much more concerned and so do the governments and in the end, regulating it also makes the companies care more about it and us”.(Ecogloop, P. 48)
“…the only problem is that we are governed by a type of philosophy that was implemented in the 80’s and is changing, because there, like everything else, there are companies that realize it before”.(Serenmind, P. 38)
5. Discussion and Proposals
5.1. Entrepreneurial Ecosystem, Trainer of Professionals and Creator of Social Networks
5.2. Creating Shared Value
5.3. Value Creation in an Entrepreneurial Ecosystem
5.4. Benefits of Shared Value Creation
5.5. Obligations of Companies to Society and Environment
6. Conclusions, Limitations, and Future Research
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
Appendix A
Research Question | Questions |
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How does the business work and how does it relate to the CE in which participates the company? |
|
Do you know what it means to create value and how your company develops it? |
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Do you know the concept of shared value creation? Is it applied in the development of your business? In what way? |
|
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Company | Informant Role | Company’s Activity | Years of Business | Countries Where It Participates |
---|---|---|---|---|
ParkUp | Founder | Parking management | 6 | Spain |
Booboo | Founder | Transportation and logistics optimization | 3 | Spain |
Gana Energía | Marketing Manager | Energy distributor | 5 | Spain |
Serenmind | Founder | Psychological treatments | 2 | Spain |
Neki | Founder | Safety for seniors | 4 | Spain, Italy, Sweden, and Portugal |
Timpers | Founder | Footwear | 2 | Spain, France, Netherlands, Italy, Germany, United Kingdom, Mexico, and the U.S. |
Refixme | Founder | Footwear | 2 | Spain |
Ecogloop | Founder | Cutlery | 1 | Spain |
BajaBajoapp | Founder | Logistics | 1 | Spain |
Vegaly | Founder | Food services | 1 | Spain and Portugal |
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Royo-Vela, M.; Cuevas Lizama, J. Creating Shared Value: Exploration in an Entrepreneurial Ecosystem. Sustainability 2022, 14, 8505. https://doi.org/10.3390/su14148505
Royo-Vela M, Cuevas Lizama J. Creating Shared Value: Exploration in an Entrepreneurial Ecosystem. Sustainability. 2022; 14(14):8505. https://doi.org/10.3390/su14148505
Chicago/Turabian StyleRoyo-Vela, Marcelo, and Jonathan Cuevas Lizama. 2022. "Creating Shared Value: Exploration in an Entrepreneurial Ecosystem" Sustainability 14, no. 14: 8505. https://doi.org/10.3390/su14148505