Next Article in Journal
The Role of Environmental Attitudes in Explaining Public Perceptions of Climate Change and Renewable Energy Technologies in Lithuania
Next Article in Special Issue
Consumers’ Attitude and Intention towards Organic Fruits and Vegetables: Empirical Study on Romanian Consumers
Previous Article in Journal
I Want to Participate—Communities of Practice in Foraging and Gardening Projects as a Contribution to Social and Cultural Sustainability in Early Childhood Education
Previous Article in Special Issue
Certification Labels in Shaping Perception of Food Quality—Insights from Polish and Belgian Urban Consumers
Article

The Virtual Online Supermarket: An Open-Source Research Platform for Experimental Consumer Research

1
Chair of Economic Policy and SME Research, University of Goettingen, 37073 Göttingen, Germany
2
Chair of Information Management, University of Goettingen, 37073 Göttingen, Germany
3
Chair of Business Informatics, Technische Universität Dresden, 01062 Dresden, Germany
*
Author to whom correspondence should be addressed.
Academic Editor: Djin Gie Liem
Sustainability 2021, 13(8), 4375; https://doi.org/10.3390/su13084375
Received: 8 March 2021 / Revised: 5 April 2021 / Accepted: 13 April 2021 / Published: 14 April 2021
(This article belongs to the Collection Food Choice and Consumer Preferences)
It is controversially discussed if and which interventions policymakers should implement to promote healthier, more sustainable, and more ethical food choices. Often, policy measures suffer from a lack of data. This is especially true for the growing field of online grocery shopping. Yet, it not always feasible to test the impact of each possible policy intervention in the field. Here, computer-simulated shopping experiments offer a complementary approach. Recent evidence suggests that they heighten the realism of consumer experiments and collect valid data at a relatively low cost. In this paper, we introduce an open-source toolset that offers multiple avenues to develop and run experiments in the context of online grocery shopping. Hence, it supports researchers and policy makers in evaluating instore-intervention aiming to support more sustainable food choices. View Full-Text
Keywords: online supermarket; e-grocer; experimental consumer research; research platform online supermarket; e-grocer; experimental consumer research; research platform
Show Figures

Figure 1

MDPI and ACS Style

Engelbrecht, N.; Lembcke, T.-B.; Brendel, A.B.; Bizer, K.; Kolbe, L.M. The Virtual Online Supermarket: An Open-Source Research Platform for Experimental Consumer Research. Sustainability 2021, 13, 4375. https://doi.org/10.3390/su13084375

AMA Style

Engelbrecht N, Lembcke T-B, Brendel AB, Bizer K, Kolbe LM. The Virtual Online Supermarket: An Open-Source Research Platform for Experimental Consumer Research. Sustainability. 2021; 13(8):4375. https://doi.org/10.3390/su13084375

Chicago/Turabian Style

Engelbrecht, Nils, Tim-Benjamin Lembcke, Alfred B. Brendel, Kilian Bizer, and Lutz M. Kolbe 2021. "The Virtual Online Supermarket: An Open-Source Research Platform for Experimental Consumer Research" Sustainability 13, no. 8: 4375. https://doi.org/10.3390/su13084375

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop