Communicating Sustainable Responsible Investments as Financial Advisors: Engaging Private Investors with Strategic Communication
Oxford Sustainable Finance Programme, Smith School of Enterprise and the Environment, University of Oxford, Oxford OX1 3QY, UK
Sustainability 2021, 13(6), 3161; https://doi.org/10.3390/su13063161
Received: 19 January 2021
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Revised: 25 February 2021
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Accepted: 26 February 2021
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Published: 13 March 2021
(This article belongs to the Section Economic and Business Aspects of Sustainability)
Although sustainable responsible investing (SRI) has increasingly become popular on the financial markets, the potential of raising capital from private investors for sustainable development has not been efficiently seized thus far. The lack of knowledge and training about SRI by financial advisors has often been identified as one of the main reasons for this investment gap. In order to accelerate the role of financial advisors as change agents for SRI, this study proposes several strategic communication interventions that advisors could employ in their advisory talks to raise more attention and engagement among private investors for SRI. The interventions proposed are oriented on the 5A model of SRI decision making by Herwig Pilaj and drawn from an interdisciplinary literature review on sustainability, communication, and attitudinal and behavioral change. The results provide a perspective and practical guide for financial advisors on how to effectively communicate SRI to private investors. Limitations and areas future research are discussed.
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Keywords:
sustainable responsible investments; financial advisors; strategic communication; message framing; decision-making; literature review
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MDPI and ACS Style
Strauß, N. Communicating Sustainable Responsible Investments as Financial Advisors: Engaging Private Investors with Strategic Communication. Sustainability 2021, 13, 3161. https://doi.org/10.3390/su13063161
AMA Style
Strauß N. Communicating Sustainable Responsible Investments as Financial Advisors: Engaging Private Investors with Strategic Communication. Sustainability. 2021; 13(6):3161. https://doi.org/10.3390/su13063161
Chicago/Turabian StyleStrauß, Nadine. 2021. "Communicating Sustainable Responsible Investments as Financial Advisors: Engaging Private Investors with Strategic Communication" Sustainability 13, no. 6: 3161. https://doi.org/10.3390/su13063161
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