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Article

Eco-Discourses in a Virtual Rural Community

Department of Social Sciences, Sapientia Hungarian University of Transylvania Cluj-Napoca, 530104 Miercurea Ciuc, Romania
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Academic Editor: Stefan Bratosin
Sustainability 2021, 13(6), 3082; https://doi.org/10.3390/su13063082
Received: 31 January 2021 / Revised: 6 March 2021 / Accepted: 8 March 2021 / Published: 11 March 2021
This case study explores social media discourses of a virtual ecovillage community based in Central Romania, in a Hungarian speaking region of Transylvania. The investigated virtual community embraces the idea of ecovillage as a local constructive answer to the challenges of the global ecological crisis, based on strategies of revitalizing local ethnic traditions, promoting sustainable development solutions, and innovations. Our key question is the relationship between tradition and innovation—as revealed by the discursive practices of the ecovillage Facebook group’s most active members. Using ecolinguistic discourse analysis as a frame of reference, the investigation unveiled the role social media played in fostering the formation of a virtual intentional community, and in clarifying the shared values of the group. We found that the local ecovillage is part of a larger regional and global movement, unfolding the organic connection between the Hungarian and the Romanian intentional communities, and the reframing of traditional values within innovative, sustainable everyday practices. View Full-Text
Keywords: ecovillage movement; eco-discourses; Hungarian-Szekler ethnic traditions; innovation; intentional community; social media; Romania ecovillage movement; eco-discourses; Hungarian-Szekler ethnic traditions; innovation; intentional community; social media; Romania
MDPI and ACS Style

Bakó, R.K.; Hubbes, L.A.; Tamás, D. Eco-Discourses in a Virtual Rural Community. Sustainability 2021, 13, 3082. https://doi.org/10.3390/su13063082

AMA Style

Bakó RK, Hubbes LA, Tamás D. Eco-Discourses in a Virtual Rural Community. Sustainability. 2021; 13(6):3082. https://doi.org/10.3390/su13063082

Chicago/Turabian Style

Bakó, Rozália K., László A. Hubbes, and Dénes Tamás. 2021. "Eco-Discourses in a Virtual Rural Community" Sustainability 13, no. 6: 3082. https://doi.org/10.3390/su13063082

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