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Article

Sustainability of AI: The Case of Provision of Information to Consumers

1
Tilburg Law School, Tilburg University, P.O. Box 90153, 5000 LE Tilburg, The Netherlands
2
NOVA School of Law, 1099-032 Lisbon, Portugal
3
Vieira de Almeida & Associados, 1200-151 Lisbon, Portugal
4
JUSGOV-CEDU Research Centre, School of Law, University of Minho, 4710-057 Braga, Portugal
*
Authors to whom correspondence should be addressed.
Academic Editors: Tijs Vandemeulebroucke, Aimee van Wynsberghe, Larissa Bolte and Jamila Nachid
Sustainability 2021, 13(21), 12064; https://doi.org/10.3390/su132112064
Received: 1 September 2021 / Revised: 11 October 2021 / Accepted: 13 October 2021 / Published: 1 November 2021
The potential of artificial intelligence (AI) and its manifold applications have fueled the discussion around how AI can be used to facilitate sustainable objectives. However, the technical, ethical, and legal literature on how AI, including its design, training, implementation, and use can be sustainable, is rather limited. At the same time, consumers incrementally pay more attention to sustainability information, whereas businesses are increasingly engaging in greenwashing practices, especially in relation to digital products and services, raising concerns about the efficiency of the existing consumer protection framework in this regard. The objective of this paper is to contribute to the discussion toward sustainable AI from a legal and consumer protection standpoint while focusing on the environmental and societal pillar of sustainability. After analyzing the multidisciplinary literature available on the topic of the environmentally sustainable AI lifecycle, as well as the latest EU policies and initiatives regarding consumer protection and sustainability, we will examine whether the current consumer protection framework is sufficient to promote sharing and substantiation of sustainability information in B2C contracts involving AI products and services. Moreover, we will assess whether AI-related AI initiatives can promote a sustainable AI development. Finally, we will propose a set of recommendations capable of encouraging a sustainable and environmentally-conscious AI lifecycle while enhancing information transparency among stakeholders, aligning the various EU policies and initiatives, and ultimately empowering consumers. View Full-Text
Keywords: sustainability; artificial intelligence; sustainable AI; greenwashing; unfair commercial practices; AI Act sustainability; artificial intelligence; sustainable AI; greenwashing; unfair commercial practices; AI Act
MDPI and ACS Style

Kindylidi, I.; Cabral, T.S. Sustainability of AI: The Case of Provision of Information to Consumers. Sustainability 2021, 13, 12064. https://doi.org/10.3390/su132112064

AMA Style

Kindylidi I, Cabral TS. Sustainability of AI: The Case of Provision of Information to Consumers. Sustainability. 2021; 13(21):12064. https://doi.org/10.3390/su132112064

Chicago/Turabian Style

Kindylidi, Iakovina, and Tiago S. Cabral. 2021. "Sustainability of AI: The Case of Provision of Information to Consumers" Sustainability 13, no. 21: 12064. https://doi.org/10.3390/su132112064

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