Visitors’ satisfaction and willingness to revisit urban parks are closely linked to park longevity. However, few details of this relationship have been studied. We explored the factors influencing urban park use and factors motivating revisitation in six urban parks in Hangzhou, China. Data from 600 park visitors were collected over three months using a face-to-face questionnaire. These included socio-demographic data, residential data, personal characteristics, park satisfaction, motivations for visit, and other information. A hierarchical regression model was applied to analyze the contribution of each variable to visitation by park users. Physical and mental benefits and previous positive experiences were the main factors motivating park visitation. Age and distance to the nearest park were the main factors driving park revisitation, and they were positively and negatively correlated with visitation frequency, respectively. Long-term and short-term residents, who commute by cycling or walking, made up the majority of park visitors. Interestingly, park features had no significant impact on revisitation. Weather and time limitations were major factors limiting visitation to parks, and traffic and inadequate park facilities limited revisitation. Our results could be useful for urban planners as they develop guidelines to improve visitor satisfaction and promote the longevity of urban parks.
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