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Journal: SustainabilityVolume: 13Number: 8655
Article: How Can the Celebrity Endorsement Effect Help Consumer Engagement? A Case of Promoting Tourism Products through Live Streaming
  • Authors:
  • Luyi Qiu1,2,
  • Xiaohua Chen3,* and
  • Timothy J. Lee4,5
Link: https://www.mdpi.com/2071-1050/13/15/8655

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