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Article

Business Ethics Crisis and Social Sustainability. The Case of the Product “Pura Vida” in Peru

1
Communication and Corporate Image Program, School of Communications, Universidad Peruana de Ciencias Aplicadas, Lima 15023, Peru
2
Department of Psychology and Sociology, University of Zaragoza, 50009 Zaragoza, Spain
3
CENTRUM Católica Graduate Business School, Pontificia Universidad Católica del Perú, Lima 15023, Peru
*
Author to whom correspondence should be addressed.
Sustainability 2020, 12(8), 3348; https://doi.org/10.3390/su12083348
Received: 13 March 2020 / Revised: 11 April 2020 / Accepted: 14 April 2020 / Published: 20 April 2020
(This article belongs to the Section Economic and Business Aspects of Sustainability)
Peru is a Latin American country with one of the most powerful and dynamic emerging economies in the world; however, it reveals considerable inconsistencies and socioeconomic inequalities. This research demonstrates that business ethics and corporate social responsibility are closely related with the welfare state of the country/region where a company is incorporated. Research work has been carried out on the case of the product “Pura Vida”, of the Gloria Company, implementing a mixed research method (documentary, quan and qual) in which a descriptive collection of data from different sources, in relation to the company and the crisis with Pura Vida milk, has been used; additionally, an ad hoc survey has been conducted on a sample of Peruvian citizens to know their insight in relation to the relevant aspects of business ethics and corporate responsibility and their opinion regarding the specific case being investigated; finally, in-depth interviews were held with the company’s management staff. It is shown that without a certain degree of welfare state, it is difficult to implement ethics and social responsibility in companies and in society as a whole. In addition, the main concerns of Peruvians regarding ethics and social responsibility can be observed. View Full-Text
Keywords: business ethics; corporate social responsibility; Peru; Pura Vida business ethics; corporate social responsibility; Peru; Pura Vida
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MDPI and ACS Style

Peñaflor-Guerra, R.; Sanagustín-Fons, M.V.; Ramírez-Lozano, J. Business Ethics Crisis and Social Sustainability. The Case of the Product “Pura Vida” in Peru. Sustainability 2020, 12, 3348. https://doi.org/10.3390/su12083348

AMA Style

Peñaflor-Guerra R, Sanagustín-Fons MV, Ramírez-Lozano J. Business Ethics Crisis and Social Sustainability. The Case of the Product “Pura Vida” in Peru. Sustainability. 2020; 12(8):3348. https://doi.org/10.3390/su12083348

Chicago/Turabian Style

Peñaflor-Guerra, Renato, M. Victoria Sanagustín-Fons, and Julianna Ramírez-Lozano. 2020. "Business Ethics Crisis and Social Sustainability. The Case of the Product “Pura Vida” in Peru" Sustainability 12, no. 8: 3348. https://doi.org/10.3390/su12083348

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