Industry 4.0 is a new era of industrial revolution in which textile and apparel (T&A) companies are adopting and integrating advanced technologies to achieve sustainability and a competitive edge. Previous studies have just focused on the perspective of big data utilization in Industry 4.0 and neglected the role of business intelligence systems (BIS), especially in the T&A industry. The current study is one of the first to investigate the determinants of BIS adoption with an eye towards understanding how BIS can resolve sustainability issues in T&A companies with Industry 4.0 technologies. Methodology: A qualitative research approach is applied with 14 semi-structured in-depth interviews from 12 of the world’s high-end T&A companies. The snowball and purposeful sampling strategy is used to select the participants. The qualitative content analysis technique is used to analyze the interview data. Results: The findings revealed various themes, such as sustainability issues in T&A companies, improved value creation processes with leading BI solutions, and perceived difficulties in the adoption of BIS. Major improvements are perceived in the apparel retail business because apparel companies are more prone to adopt the Industry 4.0 technologies with advanced business intelligence (BI) solutions. The results prove the pivotal role of economic sustainability in the adoption of BIS and Industry 4.0 technologies in T&A companies.
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