Next Article in Journal
The Effect of Phases of the Adoption of the Circular Economy on Firm Performance: Evidence from 28 EU Countries
Previous Article in Journal
Working with Inadequate Tools: Legislative Shortcomings in Protection against Ecological Effects of Artificial Light at Night
Open AccessArticle

Study Abroad in Support of Higher Education Sustainability: An Application of Service Trade Strategies

by Eunji Oh 1 and M. Minsuk Shin 2,*
1
Department of International Trade, The Graduate School of Konkuk University, Sanghuh Hall #638, 120 Neungdong-ro Gawngjin-gu, Seoul 05029, Korea
2
Department of International Trade, College of Social Science, Konkuk University, Sanghuh Hall #638, 120 Neungdong-ro Gawngjin-gu, Seoul 05029, Korea
*
Author to whom correspondence should be addressed.
Sustainability 2020, 12(6), 2556; https://doi.org/10.3390/su12062556
Received: 26 December 2019 / Revised: 21 March 2020 / Accepted: 23 March 2020 / Published: 24 March 2020
(This article belongs to the Section Sustainable Education and Approaches)
The objective of this study is to foster the sustainability of the higher education enrollment system in developed countries, where declining student enrollment is eminent, by promoting study abroad programs through utilizing service trade strategy. The methodology used in the current study is based on a co-orientation model adopted from the field of psychology. Using the co-orientation theory, this study investigates perceptual gaps (created from services’ intangibility, convergence, and internationalization) between the service provider (university staff) and the customers (international students) for multiple selection criteria. The survey questionnaires were constructed based on co-orientation survey questionnaires and modified using the selection criteria that were indicated from previous studies. In conclusion, it was found that international students and the university staffs in the sample have very different perceptions on most of the international students’ university selection criterion. As an implication, this study shows the factors which have the most significant difference between the perception of international students and the university staffs and offers appropriate actions to amend such gaps. View Full-Text
Keywords: service trade strategy; service trade; sustainability; co-orientation model; study abroad program service trade strategy; service trade; sustainability; co-orientation model; study abroad program
Show Figures

Figure 1

MDPI and ACS Style

Oh, E.; Shin, M.M. Study Abroad in Support of Higher Education Sustainability: An Application of Service Trade Strategies. Sustainability 2020, 12, 2556.

Show more citation formats Show less citations formats
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop