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Article

New Opportunities for Work Integration in Rural Areas: The ‘Social Flavour’ of Craft Beer in Italy

1
EURICSE (European Research Institute on Cooperative and Social Enterprises), 38122 Trento, Italy
2
Department of Management, University of Exeter Business School, Exeter EX4 4PU, UK
*
Author to whom correspondence should be addressed.
Sustainability 2020, 12(16), 6351; https://doi.org/10.3390/su12166351
Received: 30 April 2020 / Revised: 12 June 2020 / Accepted: 22 June 2020 / Published: 7 August 2020
(This article belongs to the Special Issue Social Farming for Social Innovation and Viability in Rural Areas)
The last decade has seen a flourishing of social agriculture cooperatives and the exponential growth of the craft beer sector in Italy. Social microbreweries (social cooperatives that operate in the craft beer sector) have started emerging but have not yet been a focus of research. This paper explores the relationship between social agriculture and microbreweries in Italy, bridging the gap between social agricultural cooperation and craft beer production. It deploys a qualitative multiple case study methodology, based on the in-depth analysis of three case studies: Vecchia Orsa, one of the oldest social microbreweries in Italy; Pintalpina, which operates in a unique alpine setting; Articioc, established by a group of friends with a love of craft beer. This research suggests that the craft beer sector provides important opportunities for social innovation in social cooperatives, with a particular focus on the work integration of vulnerable people. In addition, this paper highlights different pathways for scaling social microbreweries, including focusing on organisational growth (growing the size of the business), scaling out (impacting greater numbers) and scaling deep (impacting cultural roots). Different scaling approaches are united by a common scaling strategy: network and partnership building. This emerges as an essential action to increase the impact of social microbreweries. View Full-Text
Keywords: social farming; social cooperative; microbrewery; work integration; scaling; craft beer social farming; social cooperative; microbrewery; work integration; scaling; craft beer
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MDPI and ACS Style

Sforzi, J.; Colombo, L.A. New Opportunities for Work Integration in Rural Areas: The ‘Social Flavour’ of Craft Beer in Italy. Sustainability 2020, 12, 6351. https://doi.org/10.3390/su12166351

AMA Style

Sforzi J, Colombo LA. New Opportunities for Work Integration in Rural Areas: The ‘Social Flavour’ of Craft Beer in Italy. Sustainability. 2020; 12(16):6351. https://doi.org/10.3390/su12166351

Chicago/Turabian Style

Sforzi, Jacopo, and Laura A. Colombo. 2020. "New Opportunities for Work Integration in Rural Areas: The ‘Social Flavour’ of Craft Beer in Italy" Sustainability 12, no. 16: 6351. https://doi.org/10.3390/su12166351

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