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Fostering Social Project Impact with Twitter: Current Usage and Perspectives

Department of Informatics, Faculty of Economics and Business, University of Zagreb, 10000 Zagreb, Croatia
Department of Journalism and Communication Studies, Autonomous University of Barcelona, 08000 Barcelona, Spain
University of Barcelona, 08007 Barcelona, Spain
Faculty of Social Sciences, University of Deusto, 48007 Bilbao, Spain
Department of Theory and History of Education, Faculty of Education, University of Barcelona, 08035 Barcelona, Spain
Author to whom correspondence should be addressed.
Sustainability 2020, 12(15), 6290;
Received: 5 July 2020 / Revised: 28 July 2020 / Accepted: 31 July 2020 / Published: 4 August 2020
(This article belongs to the Special Issue Successful Actions on Sustainability Impact)
Social impact assessment has become a major concern within the research community. While different methodological advancements have been made to better display, as well as to measure, achieved impacts, social media has proved to be a potential domain to generate many new opportunities to support both the communication as well as the realization of social impact. Within this context, the current research presents an analysis of how Twitter is used among a subset of research projects to maximize social impact. The research focuses on the use of Twitter, as one of the most often used social media, by the members of scientific projects funded under one part of the FP7 funding framework of the European Union called Science in Society. The data were analyzed using NVivo, and WordStat Provalis software. The results presented in this study include exploratory data analysis, topic mining and the analysis of the impact of projects on Twitter. The results indicate moderate use of Twitter among the observed projects, but with a strong focus on the dissemination of project results, thus indicating a trend towards the usage of social media for communicating the social impact of research projects. View Full-Text
Keywords: social impact assessment; Twitter; topic mining; FP7; text mining social impact assessment; Twitter; topic mining; FP7; text mining
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MDPI and ACS Style

Pejić Bach, M.; Pulido, C.M.; Suša Vugec, D.; Ionescu, V.; Redondo-Sama, G.; Ruiz-Eugenio, L. Fostering Social Project Impact with Twitter: Current Usage and Perspectives. Sustainability 2020, 12, 6290.

AMA Style

Pejić Bach M, Pulido CM, Suša Vugec D, Ionescu V, Redondo-Sama G, Ruiz-Eugenio L. Fostering Social Project Impact with Twitter: Current Usage and Perspectives. Sustainability. 2020; 12(15):6290.

Chicago/Turabian Style

Pejić Bach, Mirjana, Cristina M. Pulido, Dalia Suša Vugec, Vladia Ionescu, Gisela Redondo-Sama, and Laura Ruiz-Eugenio. 2020. "Fostering Social Project Impact with Twitter: Current Usage and Perspectives" Sustainability 12, no. 15: 6290.

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