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Article

Circular Economy in Home Textiles: Motivations of IKEA Consumers in Sweden

The International Institute for Industrial Environmental Economics (IIIEE), Lund University, P.O. Box 196, SE-221 00 Lund, Sweden
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Sustainability 2020, 12(12), 5030; https://doi.org/10.3390/su12125030
Received: 24 March 2020 / Revised: 3 June 2020 / Accepted: 6 June 2020 / Published: 19 June 2020
(1) If policy-makers and businesses are to encourage consumers to participate in circular consumption systems, knowledge is needed about what motivates consumers to choose different disposal options. This paper aims to shed light on what motivates consumers to engage in circular home textile disposal practices. (2) Quantitative data was collected through a survey of members of the IKEA Family programme (N = 238), and logistic regressions were carried out to complement the quantitative analysis. Qualitative data was collected in semi-structured interviews with a total of 24 Swedish consumers. (3) Our findings show that donating and discarding are the most common options for handling home textiles, followed by reusing/storing, repairing, and reselling. Regression results indicate that environmental concerns, convenience, and economic reasons are the dominant motivations in choosing a disposal option. Prosocial behaviour and normative issues play a lesser role. (4) We recommend that policy-makers and businesses work to increase convenience of consumers’ participation in circular product practices, and continually communicate environmental benefits of circular disposal options. Businesses and policy-makers aiming to make circular consumption more attractive also need to ensure economic benefits for consumers. View Full-Text
Keywords: circular economy; home textiles; circular waste management; circular textile practices; consumer motivation circular economy; home textiles; circular waste management; circular textile practices; consumer motivation
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MDPI and ACS Style

Lehner, M.; Mont, O.; Mariani, G.; Mundaca, L. Circular Economy in Home Textiles: Motivations of IKEA Consumers in Sweden. Sustainability 2020, 12, 5030. https://doi.org/10.3390/su12125030

AMA Style

Lehner M, Mont O, Mariani G, Mundaca L. Circular Economy in Home Textiles: Motivations of IKEA Consumers in Sweden. Sustainability. 2020; 12(12):5030. https://doi.org/10.3390/su12125030

Chicago/Turabian Style

Lehner, Matthias, Oksana Mont, Giulia Mariani, and Luis Mundaca. 2020. "Circular Economy in Home Textiles: Motivations of IKEA Consumers in Sweden" Sustainability 12, no. 12: 5030. https://doi.org/10.3390/su12125030

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