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The Impact of Pro-environmental Preference on Consumers’ Perceived Well-being: The Mediating Role of Self-Determination Need Satisfaction

by 1,2, 1,3,* and 1
1
School of Business Administration, Zhejiang University of Finance and Economics, Hangzhou 310018, China
2
College of Business, Valparaiso University, Valparaiso, IN 46383, USA
3
College of Business and Innovation, The University of Toledo, Toledo, OH 43606, USA
*
Author to whom correspondence should be addressed.
Sustainability 2020, 12(1), 436; https://doi.org/10.3390/su12010436
Received: 5 December 2019 / Revised: 24 December 2019 / Accepted: 3 January 2020 / Published: 6 January 2020
This study uses a conceptual research model to explore the mediating role of need satisfaction for competence, relatedness, and autonomy in the relationship between pro-environmental preference (PEP) and consumers’ perceived well-being (PWB). The data were collected on WJX (a Chinese online recruitment platform) from a sample of 514 respondents and analyzed using Smart PLS 3. The results indicated that two need satisfactions (competence and autonomy) fully mediate the relationship between PEP and consumers’ PWB. However, surprisingly, relatedness need satisfaction has no mediation effect in the relationship between PEP and consumers’ PWB. The results demonstrate the pivotal role of self-determination theory in explaining the primary psychological needs that must be met for consumers to perceive heightened states of well-being. Moreover, the results can signify to policymakers how to translate the impact of PEP into consumers’ PWB. View Full-Text
Keywords: pro-environmental preference; self-determination theory; perceived well-being; mediation effect pro-environmental preference; self-determination theory; perceived well-being; mediation effect
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MDPI and ACS Style

Gao, J.; Wang, J.; Wang, J. The Impact of Pro-environmental Preference on Consumers’ Perceived Well-being: The Mediating Role of Self-Determination Need Satisfaction. Sustainability 2020, 12, 436. https://doi.org/10.3390/su12010436

AMA Style

Gao J, Wang J, Wang J. The Impact of Pro-environmental Preference on Consumers’ Perceived Well-being: The Mediating Role of Self-Determination Need Satisfaction. Sustainability. 2020; 12(1):436. https://doi.org/10.3390/su12010436

Chicago/Turabian Style

Gao, Jian; Wang, Jianguo; Wang, Jianming. 2020. "The Impact of Pro-environmental Preference on Consumers’ Perceived Well-being: The Mediating Role of Self-Determination Need Satisfaction" Sustainability 12, no. 1: 436. https://doi.org/10.3390/su12010436

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