Meta-Responsibility in Corporate Research and Innovation: A Bioeconomic Case Study
Abstract
:1. Introduction
2. Theoretical Approach: Unfolding Responsibility in Research and Innovation
Defining Responsibility in an R&I Setting
- In assertive justification, it is known what is right or wrong (or it is believed to be known).
- In receptive justification, it is less clear what is right or wrong (and there is awareness of this uncertainty).
- forward-looking mindset is driven by a prospective aspiration to improve the current state of affairs (and if failing, trying better the next time).
- backward-looking mindset is driven by (the expectation of) retrospective evaluation on the possible harm (or benefit) caused by the action.
- Care, as the assertive, forward-looking element of responsibility. Care-motivated actions are characterised by already knowing what a good and desirable outcome is (i.e., assertiveness), and working for improving the current state of affairs to reach this outcome (forward-looking).
- Liability, as the assertive, backward-looking element of responsibility. Liability-motivated actions focus on seeking compliance with society’s set rules that are known and applied during the act (assertiveness), and avoidance harms and risks (backward-looking).
- Accountability, as the receptive, backward-looking element of responsibility. Accountability- motivated actions involve contemplation of what would be the right thing to do according to one’s best knowledge at a given time (receptiveness) and are characterised by keen focus on the expected impacts of these actions (backward-looking).
- Responsiveness, as the receptive, forward-looking element of responsibility. Responsiveness- motivated actions involve reflection on what is right and desirable (receptiveness), while simultaneously improving the status quo (forward-looking) in the form of trying and learning. Responsive activity is open-ended in the sense that the shape and direction of the outcome is constantly being reassessed.
3. Methodology: Mapping Responsibilities in a Case Study
Materials and Methods
4. Results and Discussion: Meta-Responsibility Outlook on Corporate R&I
4.1. Accountability–Responsiveness: Precaution Versus the Innovation Principle
4.1.1. Meta-Responsibility Supports R&I in Balancing Between Innovation and Precaution
“Do we go with too much promising? Now that we’re so at the beginning… building too high expectations.”
“I strongly believe in creating challenging and inspiring visions for the future, and (then) doing everything to get there. If you don’t dream at all and don’t have a good story, it’s hard to get people excited, even within the company internally.”
“Typically, at this stage in the project, there strikes a fear to promise anything, whereas right now, we should be promising big-time.”
4.1.2. Meta-Responsibility Shows an Early R&I Project in Light of Its Eventual Timeframe
“We need to see how the technologies work in upscale. As long as they are concepts on paper or test tubes in the lab, it’s not possible to know. We need to pilot and experiment all the way to the end product.”
“We can simulate a continuous process in batch-mode, to estimate (environmental impacts,) for example water consumption. However, the whole truth will reveal itself only at the demo-scale.”
“Our technology suppliers are already in pre-industrial trials; the partners’ stage also defines where we are.”
- (A) is used to mark practices that are characteristically about accountability, in that they focus on knowing impacts before deciding what to do.
- (R) marks practices of responsiveness, as learning about and addressing impacts whilst doing.
- In addition, (R/A) refers to practices that do not clearly fall into either of the above, but rather mediate in between (i.e., “pre-accountability” as anticipation of future accountabilities).
4.2. Care–Responsiveness: A Normative vs. Procedural Approach to Responsible Innovation
Meta-Responsibility to Expose Implicit Concerns Regarding R&I Outcomes
“The company’s strategy is to be a clean technology company and to boost the use of new technologies that burden nature and society less than the existing ones. In this way, Bio2X was actually born and our meaning comes from there. We are serving that vision.”
“The company’s sustainability goals are very progressive and ambitious and well in line with my own (values).”
“Building the concept (of wood-based biorefinery) sustainably, when you see it on paper it’s ‘OK we can go with this’, but how to justify it to ourselves and to stakeholders—it’s a challenge in my opinion.”
“Compared to biofuels, there are no clear existing markets, regulations, and obligations (for bio-based manufacturing). That makes the discovery of the demand-side motivation not as clear as with fuels.”
“Environmental aspects form a basic motivation for what we do. Maybe we don’t think about it every day; it’s so much in our spine.”
“I’ve noticed that we tend to take for granted that things are responsible.”
“Is there something we don’t see ourselves that leaks out in terms of sustainability? To recognize stretches of weak ice and speak them out: ‘these are the handicaps of our processes’. Someone will dig them out anyway.”
“There is a lot of recycled wood in the world. Could it also be used as raw material in our processes? Why wouldn’t it be a good time to start a small study, first the literature and then the experimental.”
- (C) is used to mark practices that are characteristically about care, in that they justify actions based on knowing in advance what a right impact is.
- (R) marks practices of responsiveness, in the form of actively (re)assessing what a right impact is.
- In addition, (R/C) refers to practices that do not clearly fall into either of the above, but rather mediate in between (i.e., normative-procedural interaction).
4.3. Liability–Responsiveness: Protecting One’s Assets vs. Speeding up Sectoral Change
Meta-Responsibility in Bridging Between Societal Goals and Competitive Advantage
“When you operate in (a business) ecosystem, you accept that not everything is yours. But how to secure what’s yours sufficiently so that you have a freedom to operate in where you build your key success factors?”
“(Openness) requires securing our ideas and projects, be it patenting or other agreements, or NDA.”
“We could have cases functioning as open innovation. For example, with cellulose-based textiles, if we incorporate them into a publicly funded project and involve a number of start-ups and create (a business) ecosystem or company clusters.”
“(If we) speak out about the openness strategy as much as possible and that becomes a generally accepted approach, like ‘we are ready for it, are you?’ then it would at least mitigate the risk that someone would dare to steal from another.”
“We clearly define what is our core, our spearhead, and what is free for others, thus setting limits for competition.”
- (L) is used to mark practices that are characteristically about liability, in that they focus on protecting oneself against losing one’s assets.
- (R) marks practices of responsiveness, in terms of fostering openness and dialogue for advancing joint goals.
- In addition, (R/L) is used with mediating practices (selective openness).
5. Conclusions
Author Contributions
Funding
Conflicts of Interest
Appendix A. Indicative Interview Questions
- How would you briefly describe the project and its aims?
- What is your role and area of responsibility in the project?
- What inspires and motivates you in your work?
- What kind of uncertainties does this kind of project face?
- How are such uncertainties being addressed in the project?
- What is corporate responsibility in your understanding?
- In your opinion, how does the project link to corporate responsibility?
- What kind of positive impacts do you foresee that the project could deliver in society and in the environment?
- Is there something that concerns you regarding societal and environmental impacts of this project?
- In matters of corporate responsibility, what kind of collaboration is needed between this project and the other units or functions the company?
- At which stage is the project at the moment? (A description of R&I project stages is shown to interviewee, including exploration stage (applied research), development stage (pilot and demonstration), implementation stage (delivering value to consumers and society).)
- In general, how is it to make decisions at this stage of the project?
- Do you come up with a situation, where an expected positive societal or environmental impact has led to a decision affecting the project’s direction?
- Do you come up with a situation, where an expected negative societal or environmental impact has led to a decision affecting the project’s direction?
- Overall, how far do you think that a project like this should consider its wider societal impacts?
- Thinking ahead, are there some issues related to wider societal impacts that will impact decision making at the coming steps of the project?
- How have wider societal impacts been considered in (i) strategy and business model generation, (ii) at the team’s internal discussions, and (iii) in relation to technical process development?
- What stakeholders can you name for this project? (a definition of stakeholders as “those that can affect or be affected by the project’ being shown to interviewee).
- Of these, who do you consider as main stakeholders, i.e., who have the widest impact in the project?
- How do you work with the main stakeholders? (For example, are they somehow involved in the decision making?)
- Do you recall situations, where societal or environmental questions have been discussed with stakeholders?
- How about the other stakeholders that you mentioned (at Question 18), how are those taken into consideration in the project?
- Can you still think of some groups who you have not identified (at Question 18) but who could still be affected by the project’s outcome in the future?
- Ideally, what should happen to a product of this biorefinery, when launched to consumers?
- Finally, is there something else that you would like to bring out?
Appendix B. Evolution of the Coding Sequences During the Analysis of the Interview Data
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Element of Responsibility | Characterised by | Elaborations by Pellizzoni [12] | Hypothesised Elaborations in the Private Sector Context |
---|---|---|---|
Care | Knowing what is a good outcome (assertive), and working to advance the current situation toward it (forward-looking). | The parents take care that their child gets enough food. (It is known that children need food, and parents are supposed to take care of their children). | A company cuts carbon dioxide emissions as part of its sustainability strategy, so as to assume care of future generations. |
Liability | Compliance with society’s set and known rules (assertive), avoidance of harms and risks (backward-looking). | The parents are deemed liable in court for their child’s malnutrition. (it could be proven that the parents’ neglect had led to the malnutrition.) | A company is judged to be liable for the financial losses of another company due to a patent violation. |
Accountability | Weighing what is the right way to proceed (receptive), driven by contemplation of the impacts of the actions (backward-looking). | The parents put the child in a good but expensive school. To pay for this, the parents need to work long hours, and the child becomes lonely and depressed. Can the parents be held accountable; Were they supposed to know the impacts of their choice and be able to choose correctly? | A Chief Executive Officer (CEO) is accountable for a company’s shareholders, through the Board, for recent financial results. (In a CEO position (s)he is supposed to know how to make sound decisions.) |
Responsiveness | Reflection on what is right and desirable (receptive), by “trying and learning’ simultaneously with improving the status quo (forward-looking). | The parents strongly oppose the child’s desire to become an artist. The child chooses another career and becomes unhappy. The parents were not responsive to the child’s emerging aspirations, and in this sense are responsible for their child’s condition. | An R&I team is responsive to the expected impacts of their future product on society. The team consults stakeholders with help of a product prototype, which is then further designed to better fulfil the identified needs. |
Responsibility Elements at Stake | Challenge Emerging from the Case Project | Related Themes in RRI | Approaches for Managing the Challenge |
---|---|---|---|
Accountability–Responsiveness | How to strike a balance between risk-taking and precaution in early R&I, given the uncertainty about outcomes and impacts? | Precautionary principle vs. innovation principle [5,12]. Anticipation of the impacts of innovation [2,3]. | Accountability, as: Mitigation of uncertainty by knowing the impacts before deciding what to do. Responsiveness, as: Learning about and addressing impacts whilst doing. |
Care–Responsiveness | How to be sure that R&I project is doing the right thing, given the novelty of technologies, products and industrial sector? | Normative vs. procedural approach to responsible innovation [3,18,19]. Reflection on the goals of innovation [2,3]. | Care, as: Acting based on given definition for what the right impact is. Responsiveness, as: Practice of actively (re)assessing what the right impact is. |
Liability–Responsiveness | How to accelerate emergence of a novel industrial sector, while also safeguarding one’s own area of operation in it? | Inclusion, interaction and transparency, vs. maintaining information asymmetry for competitive advantage [13,20]. | Liability, as: Protecting oneself against losing one’s assets. Responsiveness, as: Openness and dialogue for advancing joint goals. |
(R) Responsiveness: Learning about and Addressing Impacts Whilst Doing | (R/A) Mediating Practices: Anticipation of Future Accountability | (A) Accountability: Knowing the Impacts Before Deciding What to Do |
---|---|---|
Practices related to R&I management and strategies | ||
|
| • Stage-gate process model including showstoppers |
Practices related to piloting and experimentation | ||
| • Simulation of continuous process in small-scale batches | |
Practises related to assessments and evaluations | ||
|
|
|
Practices related to partnerships | ||
| • Collaboration with partners having (pre-)industrial trials |
|
PDealing with residual uncertainty | ||
|
(R) Responsiveness: Actively (re-) Assessing What the Right Impact is | (R/C) Mediating Practices | (C) Care: Acting Based on Given Definitions for What the Right Impact is |
---|---|---|
Practices related to R&I management and strategies | ||
|
|
|
Practices related to stakeholder engagement | ||
|
| • Involving stakeholders for informing them about the R&I project |
Practices related to assessments and evaluations | ||
| ||
Dealing with residual uncertainty | ||
|
(R) Responsiveness: Openness and Dialogue for Advancing Joint Goals | (R/L) Mediating Practices | (L) Liability: Protecting Oneself Against Losing One’s Assets |
---|---|---|
Practices related to partnerships | ||
|
| • Contractual measures (e.g., NDA) |
Practices related to R&I management and strategies | ||
| • Clearly defining what the core is and what is shareable with (or free for) others |
|
Practices related to assessments and evaluations | ||
| • IPR landscape assessments |
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Sonck, M.; Asveld, L.; Osseweijer, P. Meta-Responsibility in Corporate Research and Innovation: A Bioeconomic Case Study. Sustainability 2020, 12, 38. https://doi.org/10.3390/su12010038
Sonck M, Asveld L, Osseweijer P. Meta-Responsibility in Corporate Research and Innovation: A Bioeconomic Case Study. Sustainability. 2020; 12(1):38. https://doi.org/10.3390/su12010038
Chicago/Turabian StyleSonck, Matti, Lotte Asveld, and Patricia Osseweijer. 2020. "Meta-Responsibility in Corporate Research and Innovation: A Bioeconomic Case Study" Sustainability 12, no. 1: 38. https://doi.org/10.3390/su12010038
APA StyleSonck, M., Asveld, L., & Osseweijer, P. (2020). Meta-Responsibility in Corporate Research and Innovation: A Bioeconomic Case Study. Sustainability, 12(1), 38. https://doi.org/10.3390/su12010038