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Article

Place Branding and Urban Regeneration as Dialectical Processes in Local Development Planning: A Case Study on the Western Visayas, Philippines

1
Department of Urban Development and Policy, Graduate School, Chung-Ang University, Seoul 06974, Korea
2
Department of Urban Design and Studies, Chung-Ang University, Seoul 06974, Korea
*
Author to whom correspondence should be addressed.
Sustainability 2020, 12(1), 369; https://doi.org/10.3390/su12010369
Received: 15 November 2019 / Revised: 17 December 2019 / Accepted: 30 December 2019 / Published: 2 January 2020
(This article belongs to the Special Issue Livable Public Spaces and Sustainable Urban Regeneration)
Place branding is an emerging concept in urban regeneration strategies. To date, case studies on the link between place branding and urban regeneration have utilized ambiguous terminology and definitions, and often lack empirical and theoretical grounding. Available literature seldom considers the perspectives of government officials and experts, which are critical in terms of policy support and direction. In order to ensure the sustainability of place branding initiatives as core parts of urban regeneration, it will be necessary to engage local development stakeholders. Hence, this study frames place branding and urban regeneration within a dialectic process involving these key actors in the Western Visayas region of the Philippines. Our results indicate sporadic, but pragmatic, perceptions of place branding that are highly focused on slogans and logos. Moreover, the commonality between place promotion and cultural and historical preservation suggests a connection between place branding and urban regeneration. Specifically, flagship construction is the most favored place branding strategy, due to its high-weighted value in terms of applicability, sustainability, and the promotion of local development. The results of this study can serve as the groundwork for policies that will bring place branding and urban regeneration strategies into the mainstream of local development planning, with particular foci on how place branding can strengthen a place’s identity and establish sustainable regeneration strategies. View Full-Text
Keywords: place branding; urban regeneration; dialectics; local development planning; sustainability mechanisms; local government units place branding; urban regeneration; dialectics; local development planning; sustainability mechanisms; local government units
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MDPI and ACS Style

Nagaynay, C.; Lee, J. Place Branding and Urban Regeneration as Dialectical Processes in Local Development Planning: A Case Study on the Western Visayas, Philippines. Sustainability 2020, 12, 369. https://doi.org/10.3390/su12010369

AMA Style

Nagaynay C, Lee J. Place Branding and Urban Regeneration as Dialectical Processes in Local Development Planning: A Case Study on the Western Visayas, Philippines. Sustainability. 2020; 12(1):369. https://doi.org/10.3390/su12010369

Chicago/Turabian Style

Nagaynay, Christian, and Jeongwoo Lee. 2020. "Place Branding and Urban Regeneration as Dialectical Processes in Local Development Planning: A Case Study on the Western Visayas, Philippines" Sustainability 12, no. 1: 369. https://doi.org/10.3390/su12010369

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