With regard to task distribution in a ridesharing company, both the suitability of the tasks assigned to the drivers and the acceptability of the riders receiving the service should be simultaneously considered to improve the sustainability regarding Hitch services. Firstly, the process of the bi-directional choice between the drivers and the riders is described as a one-to-one two-sided matching problem. Next, prospect theory is used to characterize the psychological perceived behavior of both sides towards the matching scheme under the multiple criteria. Thus, the suitability function concerning the drivers and the acceptability function regarding the riders are naturally constructed. Following this, a two-sided matching decision model with two objectives is proposed. Finally, numerical experiments are presented to verify the feasibility and effectiveness of the proposed model. Besides, managerial insights associated with how to set the optimization objectives under unbalanced supply-demand in ridesharing companies are given. Increasingly, this paper aims to not only validate the proposed methodology, but also to highlight the importance and urge of incorporating sustainability into the task distribution problem in ridesharing.
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