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Open AccessArticle

Responsible Leadership and Salespeople’s Creativity: The Mediating Effects of CSR Perceptions

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School of Business Administration, Universidade de Santiago de Compostela, 27002 Lugo, Spain
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Business and Communication School, Universidad Internacional de la Rioja, 26006 Logroño, Spain
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Facultad de Economía y Empresa, University of the Basque Country (UPV/EHU), 01006 Victoria-Gasteiz, Spain
*
Author to whom correspondence should be addressed.
Sustainability 2019, 11(7), 2053; https://doi.org/10.3390/su11072053
Received: 27 February 2019 / Revised: 29 March 2019 / Accepted: 3 April 2019 / Published: 6 April 2019
(This article belongs to the Section Economic, Business and Management Aspects of Sustainability)
Although sales tasks require creative thinking, salespeople’s creativity has been identified as one of the most under-researched topics in the sales literature. This study contributes to filling this gap by understanding how responsible leadership and corporate social responsibility (CSR) perceptions can contribute to fostering salespeople’s creativity. This study’s empirical analysis is based on information provided by 176 supervisor–salesperson dyads from 96 companies, and the results indicate that responsible leadership is positively related to salespeople’s creativity. Furthermore, our findings confirm that the relationship between responsible leadership and salespeople’s creativity is mediated by salespeople’s CSR perception, their job satisfaction, and their identification with the organization. Sales leaders should recognize that by practicing responsible leadership behavior, they can create this type of work environment for their subordinates. View Full-Text
Keywords: responsible leadership; corporate social responsibility; job satisfaction; identification; creativity responsible leadership; corporate social responsibility; job satisfaction; identification; creativity
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Castro-González, S.; Bande, B.; Fernández-Ferrín, P. Responsible Leadership and Salespeople’s Creativity: The Mediating Effects of CSR Perceptions. Sustainability 2019, 11, 2053.

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