Corporate Community Involvement and Chinese Rural Tourist Destination Sustainability
AbstractAlthough rural tourism enterprises have played crucial roles in the prosperity of tourist destinations, environmental contamination due to corporate behaviour is also an important issue to consider. In this study, we introduce corporate community involvement theory to explore the antecedents and contingency effects of corporate green behaviour for tourist destination sustainability from the perspective of tourism corporate social responsibility. Using first-hand survey data collected in Guangdong and Anhui provinces, and matching second-hand data from the statistical yearbook and tourist destination government work reports, we found that corporate community involvement has a positive impact on the green behaviour of rural tourism enterprises. This association is moderated by place identity and the gross tourism receipts of destinations. By doing so, this research extends the scope of tourism environmental governance from ‘the bottom’ (for tourists) to ‘the top’ (for tourism enterprises). Meanwhile, this research provides feasible advice to policymakers by highlighting the coordination value of enterprises’ initiative strategies (e.g., corporate community involvement) and destination contingency. View Full-Text
Share & Cite This Article
Yang, X.; Li, H.; Chen, W.M.; Fu, H. Corporate Community Involvement and Chinese Rural Tourist Destination Sustainability. Sustainability 2019, 11, 1574.
Yang X, Li H, Chen WM, Fu H. Corporate Community Involvement and Chinese Rural Tourist Destination Sustainability. Sustainability. 2019; 11(6):1574.Chicago/Turabian Style
Yang, Xueru; Li, Haoming; Chen, Wenhong M.; Fu, Hui. 2019. "Corporate Community Involvement and Chinese Rural Tourist Destination Sustainability." Sustainability 11, no. 6: 1574.
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.