Next Article in Journal
Drivers and Outcomes of Green IS Adoption in Small and Medium-Sized Enterprises
Next Article in Special Issue
How Social Interaction Affects Purchase Intention in Social Commerce: A Cultural Perspective
Previous Article in Journal
Financing for a Sustainable PPP Development: Valuation of the Contractual Rights under Exercise Conditions for an Urban Railway PPP Project in Korea
Previous Article in Special Issue
Adaptability of Inter-Organizational Information Systems Based on Organizational Identity: Some Factors of Partnership for the Goals
Article Menu
Issue 6 (March-2) cover image

Export Article

Open AccessArticle

Corporate Community Involvement and Chinese Rural Tourist Destination Sustainability

1
College of Economics & Management, South China Agricultural University, Guangzhou 510642, China
2
Business School, Sun Yat-Sen University, Guangzhou 510275, China
*
Author to whom correspondence should be addressed.
Sustainability 2019, 11(6), 1574; https://doi.org/10.3390/su11061574
Received: 26 February 2019 / Revised: 8 March 2019 / Accepted: 12 March 2019 / Published: 15 March 2019
(This article belongs to the Special Issue Sustainable Business and Development II)
  |  
PDF [730 KB, uploaded 15 March 2019]
  |  

Abstract

Although rural tourism enterprises have played crucial roles in the prosperity of tourist destinations, environmental contamination due to corporate behaviour is also an important issue to consider. In this study, we introduce corporate community involvement theory to explore the antecedents and contingency effects of corporate green behaviour for tourist destination sustainability from the perspective of tourism corporate social responsibility. Using first-hand survey data collected in Guangdong and Anhui provinces, and matching second-hand data from the statistical yearbook and tourist destination government work reports, we found that corporate community involvement has a positive impact on the green behaviour of rural tourism enterprises. This association is moderated by place identity and the gross tourism receipts of destinations. By doing so, this research extends the scope of tourism environmental governance from ‘the bottom’ (for tourists) to ‘the top’ (for tourism enterprises). Meanwhile, this research provides feasible advice to policymakers by highlighting the coordination value of enterprises’ initiative strategies (e.g., corporate community involvement) and destination contingency. View Full-Text
Keywords: corporate community involvement; corporate green behaviour; place identity; the gross tourism receipts of destination; corporate social responsibility corporate community involvement; corporate green behaviour; place identity; the gross tourism receipts of destination; corporate social responsibility
Figures

Figure 1

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
SciFeed

Share & Cite This Article

MDPI and ACS Style

Yang, X.; Li, H.; Chen, W.M.; Fu, H. Corporate Community Involvement and Chinese Rural Tourist Destination Sustainability. Sustainability 2019, 11, 1574.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Sustainability EISSN 2071-1050 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top