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Open AccessArticle

Does the Role of Media and Founder’s Past Success Mitigate the Problem of Information Asymmetry? Evidence from a UK Crowdfunding Platform

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School of Management, Zhejiang University, Hangzhou 310058, China
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Department of Management Sciences, COMSATS University Islamabad (CUI), Islamabad 44000, Pakistan
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Division of Computational Mathematics and Engineering, Institute for Computational Science, Ton Duc Thang University, Ho Chi Minh City 700000, Vietnam
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Faculty of Finance and Banking, Ton Duc Thang University, Ho Chi Minh City 700000, Vietnam
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Department of Economics and Business, Faculty of Economic Sciences, University of Oradea, 410087 Oradea, Romania
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Author to whom correspondence should be addressed.
Sustainability 2019, 11(3), 692; https://doi.org/10.3390/su11030692
Received: 8 December 2018 / Revised: 23 January 2019 / Accepted: 24 January 2019 / Published: 28 January 2019
(This article belongs to the Special Issue Internet Finance, Green Finance and Sustainability)
Crowdfunding is an innovative concept for a new start-ups seeking financial support for their distinctive and novel projects. Despite their popularity, crowdfunding platforms face several key challenges amongst which is information asymmetry between entrepreneurs and influential backers, where credible information must be disclosed by the founders (entrepreneurs) to the potential “backers” in order to assess the potentiality of the project. In order to fill this gap, we developed and tested a model that examines the signaling interaction between the founder and a potential backer through media and the founders’ past success. This model also examines how these two signals (i.e., media and past success) interact so as to mitigate the problem of information asymmetry and to make the project successful. A total of 14,887 projects were extracted from a reward-based platform named Crowdfunder. The data was analyzed by performing Tobit and logistic regression and the model was validated by using the robustness technique. The results strongly mitigate the problem of information asymmetry which improves the rate of success in projects floated on the Crowdfunder platform. We believe that our study will significantly contribute to this nascent yet developing research area by probing for information mechanisms to succeed in crowdfunding. View Full-Text
Keywords: entrepreneurs; information asymmetry; Crowdfunder; backers; founders’ past success; role of media; signaling; United Kingdom entrepreneurs; information asymmetry; Crowdfunder; backers; founders’ past success; role of media; signaling; United Kingdom
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Usman, S.M.; Bukhari, F.A.S.; Usman, M.; Badulescu, D.; Sial, M.S. Does the Role of Media and Founder’s Past Success Mitigate the Problem of Information Asymmetry? Evidence from a UK Crowdfunding Platform. Sustainability 2019, 11, 692.

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