Next Article in Journal
Social Accounting for Sustainability: A Study in the Social Economy
Previous Article in Journal
Teaching on Mars: Some Lessons Learned from an Earth-Bound Study into Community Open Online Courses (COOCs) as a Future Education Model Rooted in Social Justice
Previous Article in Special Issue
The Impact of the Openness of Firms’ External Search Strategies on Exploratory Innovation and Exploitative Innovation
Open AccessArticle

The Influence of Teacup Shape on the Cognitive Perception of Tea, and the Sustainability Value of the Aesthetic and Practical Design of a Teacup

1
Graduate School of Design, National Yunlin University of Science and Technology, Yunlin 64002, Taiwan
2
School of Arts and Design, Sanming University, Sanming 365004, China
3
Department of Creative Design, National Yunlin University of Science and Technology, Yunlin 64002, Taiwan
*
Author to whom correspondence should be addressed.
Sustainability 2019, 11(24), 6895; https://doi.org/10.3390/su11246895
Received: 18 September 2019 / Revised: 21 November 2019 / Accepted: 21 November 2019 / Published: 4 December 2019
The ceramic industry is among the most profitable industries in the world, but, because of the use of nonrenewable materials and high fuel consumption, it also has a carbon footprint. Ceramic materials account for the majority of drinking vessels. Several scholars found that consumers’ awareness of drinks and purchasing desires are highly correlated with a vessel’s shape and color—in other words, the visual stimulation. However, since prior studies have focused on alcohol, bubble drinks, juice, coffee, cocoa, etc., there has rarely been any research on the appropriate drinking vessels for Chinese tea. This study intends to investigate the visual design of vessels for Chinese tea, in terms of its impact on the taste of the drink, by integrating the thinking and methods of expert users and designers for the sustainability of design and industry. In this study, tea experts and designers were asked for their opinions as a means of data collection. Fuzzy set qualitative comparative analysis (Fs/QCA) was used for data analysis. This study proved that the design of a tea-drinking vessel could have an influence on the perception of the taste and scent of the tea. This research not only brings new meaning to the traditional concept of teacup design, but also reflects famous Japanese craftsman Liu Zongyue’s idea of practical beauty, which is beneficial to promoting Chinese tea culture, and contributes to sustainable design and sustainable behavior.
Keywords: sustainability; sustainable behavior; design thinking; teacup shape; tea culture; visual recognition; visual design; fuzzy set qualitative comparative analysis sustainability; sustainable behavior; design thinking; teacup shape; tea culture; visual recognition; visual design; fuzzy set qualitative comparative analysis
MDPI and ACS Style

Yang, S.-C.; Peng, L.-H.; Hsu, L.-C. The Influence of Teacup Shape on the Cognitive Perception of Tea, and the Sustainability Value of the Aesthetic and Practical Design of a Teacup. Sustainability 2019, 11, 6895.

Show more citation formats Show less citations formats
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop