Next Article in Journal
Willingness to Pay for Energy Efficient Appliances: The Case of Lebanese Consumers
Previous Article in Journal
Spanish Universities’ Sustainability Performance and Sustainability-Related R&D+I
Open AccessArticle

Exploring the Relationship between Farmers’ Innovativeness and Their Values and Aims

1
Institute of Agricultural and Forestry Economics, Department of Economics and Social Sciences, University of Natural Resources and Life Sciences, Vienna, A-1180 Vienna, Austria
2
Austrian Institute of Economic Research, Vienna, 1030 Vienna, Austria
3
Faculty of Management, University of Agronomic Sciences and Veterinary Medicine of Bucharest, 011464 Bucharest, Romania
4
Bavarian State Research Center for Agriculture, 85354 Freising-Weihenstephan, Germany
*
Author to whom correspondence should be addressed.
Sustainability 2019, 11(20), 5571; https://doi.org/10.3390/su11205571
Received: 11 September 2019 / Revised: 2 October 2019 / Accepted: 3 October 2019 / Published: 10 October 2019
(This article belongs to the Section Sustainable Agriculture, Food and Wildlife)
To meet global demands towards food security, safety as well as sustainable agriculture and food systems innovative approaches are inevitable. Despite the growing body of literature in both innovation research and in values and aims, what has been explored to a lesser extent is the bridging link between these areas. This study represents a first step in addressing this relationship. Policy- and decision-makers foster sustainable innovation in agriculture, since on-farm innovation and innovation adoption have attracted their attention as a means of enhancing competitiveness as well as socially and environmentally benign farming also benefiting rural areas. By using a negative binomial model we explore the relationship between farmers’ innovativeness and those values and aims which guide farmers’ farm-management decisions as well as other farm/farmer characteristics. Based on a sample of 174 Austrian farmers agricultural education is found to be an essential driver of innovativeness. Regarding the different values we find that self-direction and hedonistic values, in contrast to achievement and economic, are associated with more innovative capabilities. In conclusion, we see a need to foster self-direction and hedonistic narratives in policy and extension service, together with reducing the focus on an economic angle to promote farmers’ innovation capabilities. View Full-Text
Keywords: farmers’ innovativeness; values; aims; sustainable intensification; innovation policy; competitiveness; negative binomial model farmers’ innovativeness; values; aims; sustainable intensification; innovation policy; competitiveness; negative binomial model
Show Figures

Figure 1

MDPI and ACS Style

Walder, P.; Sinabell, F.; Unterlass, F.; Niedermayr, A.; Fulgeanu, D.; Kapfer, M.; Melcher, M.; Kantelhardt, J. Exploring the Relationship between Farmers’ Innovativeness and Their Values and Aims. Sustainability 2019, 11, 5571.

Show more citation formats Show less citations formats
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop