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Article

Community Attachment Formation and Its Influence on Sustainable Participation in a Digitalized Community: Focusing on Content and Social Capital of an Online Community

1
LG CNS Co., Ltd., Seoul 07795, Korea
2
School of Management Information Systems, Kookmin University, Seoul 02707, Korea
*
Author to whom correspondence should be addressed.
Sustainability 2019, 11(10), 2935; https://doi.org/10.3390/su11102935
Received: 18 April 2019 / Revised: 17 May 2019 / Accepted: 21 May 2019 / Published: 23 May 2019
(This article belongs to the Section Economic and Business Aspects of Sustainability)
Individuals’ lives and behaviors progressively change as information technology evolves. Through the rapid growth of information technology, individuals can access abundant information and virtual networks and create online communities for information and knowledge exchange and other intellectual pursuits. Some of the most important aspects of community success involve the engagement, participation, and active discussion of and among community members. This study focuses on the user-generated content (UGC) community and explores the mechanism for formation of community attachment from the perspective of the content capital and social capital of community members. In addition, this study demonstrates the moderating effect of membership duration on the mechanism of community attachment formation. Finally, this study reveals that the attachment formed with content and social capital can affect the decision to either continue to participate in a current UGC service site, or move to an alternative site. View Full-Text
Keywords: online community; attachment; user-generated content; sustainable participation online community; attachment; user-generated content; sustainable participation
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MDPI and ACS Style

Lee, S.; Park, D.-H. Community Attachment Formation and Its Influence on Sustainable Participation in a Digitalized Community: Focusing on Content and Social Capital of an Online Community. Sustainability 2019, 11, 2935. https://doi.org/10.3390/su11102935

AMA Style

Lee S, Park D-H. Community Attachment Formation and Its Influence on Sustainable Participation in a Digitalized Community: Focusing on Content and Social Capital of an Online Community. Sustainability. 2019; 11(10):2935. https://doi.org/10.3390/su11102935

Chicago/Turabian Style

Lee, Sungwook, and Do-Hyung Park. 2019. "Community Attachment Formation and Its Influence on Sustainable Participation in a Digitalized Community: Focusing on Content and Social Capital of an Online Community" Sustainability 11, no. 10: 2935. https://doi.org/10.3390/su11102935

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