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Such a Shame! A Study on Self-Perception of Household Food Waste

Department of Agricultural and Food Sciences, University of Bologna, Viale Fanin 50, 40127 Bologna, Italy
Department of Innovation in Biological, Agro-food and Forest Systems, University of Tuscia, Via San Camillo de Lellis snc, 01100 Viterbo, Italy
Department of Economy, Engineering, Society and Business, University of Tuscia, Via del Paradiso 47, 01100 Viterbo, Italy
Author to whom correspondence should be addressed.
Sustainability 2019, 11(1), 270;
Received: 2 November 2018 / Revised: 27 December 2018 / Accepted: 31 December 2018 / Published: 8 January 2019
(This article belongs to the Special Issue Sustainable Methods for Food Waste Valorization)
PDF [1309 KB, uploaded 8 January 2019]


Reducing food waste is globally considered as a key challenge in developing sustainable food systems. Although most food waste is generated at the household level, consumers hardly recognize their responsibility, and the factors underpinning their perception of the quantity of food wasted at home are still unclear. This paper aims to fill this gap by analyzing the results of a large-scale survey conducted in Italy. The perceived quantity of household food waste was measured through a Likert scale and analyzed by means of a logistic regression against a set of predictors, including food waste motivations, perception of the effects of food waste, and sociodemographic variables. As expected, the perceived quantity of food waste declared by respondents was very low. Among the main determinants, food shopping habits and the level of awareness about the reasons why food is wasted played a key role. In contrast, the perception of the environmental effects of food waste seemed to be less important. Differences among subsamples recruited in different areas of Italy were detected, suggesting that further studies, as well as awareness-raising policies, should also consider context-related variables. View Full-Text
Keywords: household food waste; awareness; consumer behavior; environmental education; food waste prevention; logistic regression household food waste; awareness; consumer behavior; environmental education; food waste prevention; logistic regression

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Falasconi, L.; Cicatiello, C.; Franco, S.; Segrè, A.; Setti, M.; Vittuari, M. Such a Shame! A Study on Self-Perception of Household Food Waste. Sustainability 2019, 11, 270.

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