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Sustainability 2018, 10(5), 1558;

Examining the Effectiveness of Government Policy for Retail Districts: Evidence from Korea

Graduate School of Technology Management, Kyunghee University, Yongin, Gyeonggi-do 17104, Korea
Marketing and Sales, Portsmouth Business School, University of Portsmouth, Portsmouth PO1 3DE, UK
Small Enterprise and Market Service, Daejeon 34917, Korea
Author to whom correspondence should be addressed.
Received: 17 April 2018 / Revised: 8 May 2018 / Accepted: 10 May 2018 / Published: 14 May 2018
(This article belongs to the Section Economic, Business and Management Aspects of Sustainability)
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This paper seeks to measure the effects of policy on the self-employed conducting business in traditional retail districts. To verify policy we performed a practical analysis utilizing the multinomial logit model on the relationship between consumption behaviors and the attendant satisfaction level of consumers in the urban commercial districts. We first identified traditional retail districts that had received government policy support and those that had not. We then visited these districts to survey the satisfaction levels of customers. In total, 400 people were surveyed for this study. The results show that political support for the self-employed who conduct business inside the traditional retail districts has a partial effect. Especially, for the policy beneficiaries, the customer’s satisfaction level in specific political support has a very important meaning. The study analyzed the factors necessary for the continuous growth of traditional retail districts, considering consumption behaviors and shop selection attributes. We argue that government support can help sustain regional commercial districts and the individual self-employed through consumer behavior and the magnification of satisfaction levels. View Full-Text
Keywords: self-employed; multinomial logit model; traditional retail district; policy; Korea self-employed; multinomial logit model; traditional retail district; policy; Korea

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Kim, W.; Hallsworth, A.; Kim, H. Examining the Effectiveness of Government Policy for Retail Districts: Evidence from Korea. Sustainability 2018, 10, 1558.

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