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Tourist Satisfaction, Image, and Loyalty from an Interregional Perspective: An Analysis of Neighboring Areas with Distinct Characteristics

Graduate School of Environmental Studies, Interdisciplinary Program in Landscape Architecture, and Environmental Planning Institute, Seoul National University, Seoul 08826, Korea
Sustainability 2018, 10(4), 1283; https://doi.org/10.3390/su10041283
Received: 5 April 2018 / Revised: 18 April 2018 / Accepted: 19 April 2018 / Published: 21 April 2018
A comparison is made among the three areas of the Korean Capital Region to investigate the effects of their different tourism resources on attribute satisfaction and the relationships that attribute satisfaction has with overall satisfaction, country image, and tourist loyalty. Three partial least squares structural equation models find that costs, lodging, and communication are consistently unimportant, but the most important variable differs by area. In Seoul (an international shopping center), shopping is paramount; food is most important in Incheon (where its local cuisines have been well publicized); and satisfaction with tourism administration services is highly valued in Gyeonggi (which lacks facilities for foreign tourists). At the construct level, overall happiness exerts a stronger direct effect on image than on loyalty, but if its indirect effect is considered, the total effect on loyalty surpasses that on image. This is particularly true in Gyeonggi, where tourism resources are less exploited. View Full-Text
Keywords: tourism; satisfaction; image; loyalty; partial least squares structural equation modeling; Korean Capital Region tourism; satisfaction; image; loyalty; partial least squares structural equation modeling; Korean Capital Region
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Gim, T.-H.T. Tourist Satisfaction, Image, and Loyalty from an Interregional Perspective: An Analysis of Neighboring Areas with Distinct Characteristics. Sustainability 2018, 10, 1283.

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